Jo Jung-suk of “Hospital Playlist” Season 2, Song Kang of “Nevertheless,” Kim So-yeon and Lee Ji-ah of “The Penthouse” Season 3 and Han So-hee of “Nevertheless” topped the Korean drama actor brand reputation rankings for August.
According to the Korea Corporate Research Institute, 82.34 million pieces of big data of 50 actors who appeared in dramas from July 8 to Aug. 8, a decrease of 23.79 percent compared to 108.05 million in May, the last ranking.
The brand reputation index is obtained by extracting brand big data and analyzing consumer behavior. The consumers’ brand consumption patterns were analyzed based on consumer participation, media exposure, communication and community indices.
Jo Jung-suk, who plays the role of Lee Ik-jun in “Hospital Playlist” Season 2, took first place with a brand reputation index score of 4.4 million.
In second place is actor Song Kang who got a score of 4.29 million followed by actress Kim So-yeon with 4.07 million, Lee Ji-ah with 3.44 million and Han So-hee with 3.42 million.
Here are the 30 top ranking Korean drama stars and their scores based on brand reputation index for August 2021:
1. Jo Jung-suk - 4,400,461
2. Song Kang - 4,290,940
3. Kim So-yeon - 4,072,670
4. Lee Ji-ah - 3,442,335
5. Han So-hee - 3,426,842
6. Jeon Mi-do - 3,285,991
7. Jang Ki-yong - 2,999,570
8. Jung Kyung-ho - 2,989,873
9. Yoo Yeon-seok - 2,863,174
10. Lee Ha-na - 2,629,060
11. Uhm Ki-joon - 2,411,508
12. Park Joo-mi - 2,366,850
13. Kim Dae-myung - 2,291,271
14. Seo Hyun-jin - 2,255,709
15. Lee Tae-gon - 2,102,805
16. Chae Jong-hyeop - 2,034,400
17. Ji-sung 1,977,217
18. Kim Min-jung - 1,787,919
19. Kim Dong-wook - 1,602,979
20. Jung So-min - 1,532,950
21. Jeon Hye-bin - 1,284,052
22. GOT7's Jinyoung - 1,258,760
23. Lee Sang-yeob - 1,234,507
24. Song Seung-heon - 1,226,573
25. Kim Ji-suk - 1,217,786
26. Lee Hyeri - 1,207,979
27. Park Ji-hoon - 1,152,299
28. Yang Hye-ji - 1,115,775
29. Lee Kyu-Hyung - 1,106,727
30. Sung Hoon - 1,100,804