We need answers!
After its hilarious Ms. Hurt campaign, Orocan congratulates the Olympic gold medalist Hidilyn Diaz with a message that hits back to its fellow brands asking why they only supported the athlete now after her victory.
Posted on social media on July 27, 2021, the plastic home ware brand’s latest content features its signature pail accompanied by a statement that says, “Wag na tayong magplastikan. Last year, na-seen zone si Hidilyn sa ‘ting mga brands. Ngayon, cheer zone tayo sa kanya. Orocan yarrn?”
Orocan uses its brand name as a substitute to the word “plastic,” which echoes the main material used in its products and the Filipino slang that means “fake” and “pretentious.”
In the past days after Hidilyn’s triumphant Olympics victory, brands from all sorts of industries are quick to congratulate the weightlifter online. Who can blame them? It was such a glorious moment for the nation. What Orocan is raising today is the time in 2019 when Hidilyn took to social media to ask private firms for financial support.
In the caption, the brand continues to congratulate the Olympic champion saying, “Maraming salamat sa pagbuhat mo sa Pilipinas.”
Gigil, the team behind Orocan’s marketing releases, is also the firm behind viral campaigns for Netflix’s “Trese” and RC Cola Philippines’ “Family” commercial. The latter was recognized by Cannes Lion last June and took home a Bronze in the festival’s Film category.