CPG banking on strong growth of its affordable housing business

Published July 26, 2021, 3:10 PM

by James A. Loyola

Century Properties Group, Inc. is moving forward with its horizontal affordable housing expansion plans this year after it registered strong sales growth in the first semester.

During the firm’s annual stockholders’ meeting, CPG President and Chief Executive Officer Marco R. Antonio underscoring CPG’s strength amidst the continued COVID-19 crisis.

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He said the 35-year firm is focusing on its resilient businesses while it prepares the organization for a post-pandemic economic recovery.

“We remain very optimistic with the affordable segment business of CPG under PHirst Park Homes, in partnership with Mitsubishi Corporation,” Antonio said.

He noted that, “Strong sales in our affordable housing business reaffirmed the real demand coming from local end users and Overseas Filipino Workers, who are looking for good quality homes in safe communities that are located in key growth centers.” PHirst’s reservation sales for the 1st half of 2021 amounted to P4.4 billion, 38 percent higher than P3.2 billion in the same period last year.

CPG President and CEO Marco R Antonio

In terms of units, reservation sales reached 2,327 or 28 percent more than 1,819 units in the comparative period.

Total collections for the first half of 2021 hit P2.03 billion, a 172 percent surge over P744 million in the same period last year.

CPG’s first homebuyer brand launched PHirst Park Homes General Trias, Cavite project this month – its eighth community – and this will be followed by two more project launches in South Luzon, and one project in North Luzon for the rest of 2021.

Although the initial stages of the pandemic in 2020 imposed strict quarantines that hampered construction activities, CPG managed to complete two residential buildings with 1,015 condominium units in its Commonwealth, Quezon City project.

PHirst Park Homes completed 659 house and lot units, bringing its total completions to 1,536 units.

CPG Managing Director Jose Carlo R. Antonio said that, this quarter, the company is turning over two buildings at the Residences at Azure North in San Fernando, Pampanga and in December, the Century Spire building at Century City, Makati.

With quarantine measures also disrupting sales and collection activities, the company kept its lines open by improving its digital platforms to communicate with clients. Through online channels, the company was able to transact and deliver services.

Part of the company’s business resilience and adaptability measures is looking after the welfare of its workforce. CPG made sure its employees, site personnel and construction laborers are safe by providing regular COVID testing and PPE supplies.

CPG Executive Chairman Jose E B Antonio

CPG’s commercial properties Centuria Medical Makati and Century City Mall remained open to provide healthcare services and essential supplies through the quarantine periods.

Centuria Medical, which houses a 24/7 Urgent Care Clinic and more than 300 outpatient medical and healthcare locators, is now also an accredited vaccination facility by the Department of Health and the City Government of Makati, said CPG Executive Chairman Jose E.B. Antonio.

“This will be the vaccination site for 5,000 CPG company employees, inorganic employees, accredited sales agents, construction laborers, and accredited third-party service personnel this month as the company begins the rollout of its CPG VacciNATION program, which will provide COVID-19 vaccines 100 percent free to its workforce,” said CPG Vice Chairman John Victor R. Antonio.

 
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