Netflix will bring mobile games and interactive content to their platform

Published July 21, 2021, 9:05 AM

by Jonathan Castillo

For some time now, it’s been long talked about that Netflix is working on bringing gaming to their platform. The hiring of Mike Vendu, a veteran who worked in Facebook’s VR and AR content, EA, Zynga, and Atari, stirred an even bigger conversation.

Just recently Netflix made it official. Soon they will have games as part of their categories. But don’t expect big titles like Scarlet Nexus or Final Fantasy. Netflix is focused on mobile gaming experience and interactive content like Black Mirror: Bandersnatch. To top it off, Netflix has made some pretty word choices, words like ad-free and no in-game purchases and title purchases. It’s all part of your Netflix subscription. No added cost. No price hike, yet, and that’s a guarantee to follow.

It only makes sense for Netflix to expand with games. They’ve already reached that level of success where the margins for growth has grown incredibly slim. And with rising competition from others, such as Disney+ and HBO Max, it’s too easy to lose subscribers. Netflix would want to keep their edge sharp. Without doubt, others will be keeping an eye to see how this turns out and might work on their own versions.

Maybe in the years to come, Netflix will fully open its doors for streaming games as part of their subscription plans.