Ferragamo welcomes Chinese actress Jelly Lin and K-Pop star Seulgi as new global brand ambassadors

Published June 29, 2021, 2:50 PM

by John Legaspi

‘Both Jelly Lin and Seulgi embody, with their fresh sense of style, the values of passionate innovation and creativity of Ferragamo’s DNA.’

Jelly Lin and Seulgi

Asian beauty reigns supreme in Salvatore Ferragamo as it welcomes Chinese actress Jelly Lin and K-Pop superstar Seulgi from girl group Red Velvet as its new global ambassadors.

A long time collaborator of the fashion house, Jelly has participated in the Italian luxury label’s spring-summer 2018 show. Early this year, “The Mermaid” star together with fellow actresses Vanda Margaf and Qiu Tian were appointed as the ambassadors of its Viva collection.

Jelly Lin for “Viva” collection

“Happiness” singer Seulgi is also not new when it comes to being the face of the brand. In 2020, the Korean pop star did several projects as its brand ambassador. Currently, she is the face of Salvatore Ferragamo’s “Let’s Dance” shoe collection.

Seulgi for “Let’s Dance” collection

“Salvatore Ferragamo is pleased to welcome Chinese actress Jelly Lin and K-Pop star Seulgi into the family as global brand ambassadors,” the brand posted on Facebook. “Reflecting the lightheartedness of youth, both Jelly Lin and Seulgi embody, with their fresh sense of style, the values of passionate innovation and creativity of Ferragamo’s DNA. This exciting collaboration adds a further chapter to the house, bringing together its luxury heritage with the vitality of contemporary and pop culture.”

 
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