Another China-based smartphone brand is aggressively pushing into the Philippine market targeting presence in 4,000 stores nationwide by end this year and catering to the growing gaming market.
In a statement, Infinix Philippines Country Manager Cooper Ma said that Infinix has already achieved growth in the country despite the constraints caused by the COVID-19 pandemic.
Infinix had already joined the top five best-selling smartphone brands in the significant sales events of the country’s leading e-commerce sites last year. In 2021, it aims to move up the ranks further and expand its presence to a total of 4000 retail establishments.
“Infinix has managed to achieve stellar growth in the Philippines despite constraints caused by the COVID-19 pandemic,” said Ma.
“We came at the right time as the country’s predominantly young population is becoming even more dependent on digital technologies for productivity, creativity, utility, and entertainment. They appreciate our wide line-up of smartphones that support their lifestyles, passions, and aspirations without breaking the bank.”
Ma expressed confidence of further growth this year following the introduction of Hot 10S, its much-awaited budget gaming smartphone.
Even though the Infinix HOT 10S has specs commonly found in more expensive flagship devices, its 4GB+64GB model sells on Shopee and retail stores for only P5,990 while the 6GB+128GB variant goes for Php6,990, securing its position as the best budget gaming phone in the market today.
Infinix has also other products under its affordable gaming HOT series, its gaming flagship NOTE series, its photography-driven ZERO series, and its youthful S and Smart series. While its phones cater to a wide range of consumers, Infinix is paying particular attention to Generation Z in emerging markets like the Philippines. “These young consumers are digital natives for whom technology is an integral part of daily life. They don’t just rely on it to make their lives easier but also harness it to unlock new ways of engagement and employment. At Infinix, we want to provide them with the tools that meet their needs and fulfill their potential,” Joseph Cernitchez, PR Manager of Infinix Philippines, said. “In the Philippines, our goal is to make ourselves even more accessible to their budgets and locations.”