The BTS Meal has sold close to a million orders in the Philippines and set a sales record since the pandemic, McDonald’s Philippines has revealed.
Margot Torres, head of marketing of McDonald's Philippines, told Manila Bulletin in an interview Wednesday that in five days from June 18 to 22, nearly one million orders of BTS Meal were sold.
“If I count the number of pieces of McNuggets, that is about 3.5 million McNuggets sold on just launch day. And then we have a lot of stores that sold over 1,000 BTS Meals on launch day. And the best part is we also saw a lift in our other products like Chicken McDo,” said Torres.
She said BTS Meal set a record for store sales since the pandemic
“It’s record-breaking for the day, even the weekend, in terms of store sales since the pandemic,” she added.
The BTS Meal, a collaboration between McDonald’s and K-pop superstars BTS, consists of 10-piece Chicken McNuggets, medium World Famous Fries, medium Coca-Cola, and Sweet Chili and Cajun sauces inspired by popular recipes from McDonald’s South Korea.
It was launched globally starting May 26 and it will be available in 49 countries and regions.
In the Philippines, Filipino BTS ARMYs got creative with the BTS Meal packaging, turning them into souvenirs like keychains and phone cases.
Torres said they were aware of this and McDonald’s Philippines had “specific instructions to take care of the packaging.”
“BTS ARMYs, they preserve the bag, the cup, they clean it, they cut it up, they put it inside their tumbler and I’ve seen more creative things that they have done,” she said.
She added that McDonald’s Philippines knew before the launch that the BTS Meal would be a “big hit” in the country, saying, “BTS is No.1 in the Philippines among all Asian markets.”
“We were aware that the demand was high and we prepared for it. We prepared in terms of supply, making sure that we are highly productive when it comes to kitchen preparation. We ordered enough supplies, enough packaging and we were ready for the launch day. We were very conscious of the lines and the queueing. We separated the customers from senior citizens and riders. All stores were ready. We engaged with barangays, local governments,” said Torres.
She praised BTS ARMYs for the warm gestures like giving gifts to McDonald’s Philippines crew.
“It’s so sweet, isn’t it? Very thoughtful. I saw someone leaving Choc Nut, thank-you note for our crew for working so hard to make sure that the BTS Meal launch was handled well and the food was prepared well. Someone sent a chocolate cake. Some ARMYs raised funds for a rider,” she added.