Lessandra, Vista Land and Lifescapes’ residential brand that caters to the affordable market segment, has retained its traction in 2021 as it reports a promising sales trajectory and an annualized growth rate of 28 percent as of last May.
The innovative housing brand ended the month of May with an 8 percent increase in sales month-on-month and a 43 percent increase versus the same period last year.
Amid the ongoing pandemic, Lessandra continues its upbeat performance by strengthening its digital efforts and project expansions.
“You always reap the fruits of your labor. The positive growth we have is due to our unceasing efforts to provide quality and affordable homes to homebuyers, excellent service, and by keeping up with the trends and technology, particularly in the digital arena,” said Lessandra Division Head Eduardo T. Aguilar.
Earlier this year, London-based site known for listing the most innovative and exceptional start-up brands, Start Up Pill, named Lessandra as one of the best residential start-ups globally.
“We continue to embrace change and of service to our clients 24/7. From the virtual home tours to the reservation and payment, all can be done through our website, making it much easier to purchase your dream home,” said Aguilar.
He added that, “Homebuyers can also contact us anytime on our website and get a real-time response. On top of that, we have official social media pages, so clients have the flexibility to choose which platform they are more comfortable with to reach out to us.” Previously a house series under Camella Homes, Lessandra was launched as a brand of its own in 2019.
The company has since penetrated the market and has been making its mark in the industry by offering a holistic and consumer-centric home environment, from affordable house and lots to family-friendly amenities and community security features.
Lessandra is optimistic that 2021 will generate positive results as housing remains a necessity and still has a huge unmet demand in the country.
The company has recently announced that it will build additional communities in Luzon and Mindanao as part of its expansions this year. Currently, Lessandra is present in more than 40 communities nationwide.
Aside from the horizontal project expansions, the company said they will soon set out in the vertical real estate with their first condominium offering, which will be strategically located just outside of Metro Manila.