Pride month, with all the rainbow hues, always kick off with a burst of happiness that spreads from one person to another. And luxury house Dolce & Gabbana did it so well with its release of their short videos in line with their campaign for their latest perfume, Light Blue Forever pour femme and pour home.
Out of the nine consecutive posts that they release since June 1, the post that garnered the most number of likes and comments was that of two women being affectionate toward each other. The caption? "Introducing the new chapter of the iconic Light Blue story: Light Blue Forever. Inspired by the #DolceGabbana ads from the ’90s, the fragrances celebrate the spirit of eternal love in Capri."
The video, shot by Steven Brahms, has over 154,000 likes and 2,000 comments, with most leaving rainbow and heart emojis — a sign that the brand support inclusivity.
Release this June, but we heard from the grapevine that it will be available next month, the pour femme has notes of Calabrian lemon, Granny Smith apple, blood orange, orange blossom, white flowers, cashmerean, Virginia cedar, and white musk; while the pour home has grapefruit zest, Italian bergamot, violet leaf, ozonic notes, patchouli, white musk, and Java vetiver.
