Alden Richards is new Face of Lazada

Published May 28, 2021, 6:51 PM

by Manila Bulletin Entertainment

Alden Richards

Lazada, a leading eCommerce platform in the Philippines, welcomes the mid-year with its 6.6 campaign and the announcement of its latest brand ambassador, Alden Richards.

The popular Filipino actor, recording artist, entrepreneur, and online gaming streamer stars in the latest TVC for Lazada’s 6.6 Mid-year Sale, where shoppers can enjoy 6x more free shipping vouchers and up to 90 percent off for purchases made from June 6-8.

“I am very grateful to be a part of the Lazada family. I’ve had the opportunity to work with them for their Birthday Super Sale last March, and I loved how everyone was just so excited and engaged,” says Alden. “I’m definitely looking forward to this year’s 6.6,” he further added. 

“We are half-way through the year and as we kick-off our 6.6 Mid-Year Sale with Alden, Lazada wants to turn this shopping festival into an opportunity to re-ignite hope and inspiration. We hope that our customers will continue to celebrate making it this far and finding ways to thrive during a very challenging time”, shares Neil Trinidad, Chief Marketing Officer of Lazada Philippines.  

Are you the next Lazada Millionaire? For this year’s 6.6 Mid-Year Sale, shoppers in the Philippines can join, play, and stand to win P10 million worth of vouchers and prizes on Lazada’s 6.6 Game-Game Super Show!

6.6 sa premyo at 6.6 sa saya this June 5, 10:15 p.m. on LazLive on the Lazada app and GMA Network. Hosted by Lazada brand ambassadors Alden Richards, Mimiyuuuh, and SB19, plus your favorite Kapuso artists!

 
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