Faith, Korean wave, and coronavirus disease (COVID-19) are the top three most talked about topics among Filipino Facebook users in March, based on a big data analysis conducted by campaigns and management firm BluePrint.PH.
In a statement issued on Wednesday, April 7, BluePrint.PH said it conducted an assessment of Facebook posts, shares, and comments with a total of 115,467,742 engagement score from the daily monitoring of 50 keywords for the whole of March, and grouped the 1,500 discovered keywords into 10 categories.
In terms of total engagement, the keyword category of "faith" is number one among all keyword categories for the second month since February 2021 as Filipinos continued using Facebook as a platform for expressing their Catholic Faith, with the keywords "Quiapochurch," "holyweek," and "500yearsofChristianity" as the most used keywords.
The top influencer in this category is Quiapo Church, which has 3.6 million followers, and actively posts live online masses daily, it said.
Just like the previous months, BluePrint.PH said faith is followed by the "Korean wave" or "Hallyu" category as Filipinos continued to express their love of anything Korean.
Posts on the Korean wave category account for more than 21 million engagement scores in March, it cited.
On the third spot is COVID-19, represented by the keywords "coronavirus," "COVID-19," and "Covidph."
The surge in COVID-19 cases remains the hottest topic in social media.
"This is the only category without any other keyword associated with and is ranked number 1 in the daily trending 16 days out of 31 days," BluePrint.PH said.
Also, a top concern for Filipinos at number four is international news and issues, particularly the political turmoil in Myanmar.
The keywords #justiceformyanmar, #hearthevoiceofmyanmar, #thevoiceofmyanmar had more than 8 million engagement scores, proving the extent of how Filipinos reacted, commented, and shared posts about Myanmar in March.