'Mastermind' of Good Shepherd’s ube jam dies at 102


The ‘mastermind’ behind Baguio city's famous ube jam  died on Saturday, March 20, at the age of 102.

(Photo from CBCP)

Good Shepherd Sr. Fidelis Atienza passed away at the Religious of the Good Shepherd (RGS) Community in Quezon City after 66 years of religious life, CBCP News said.

It was in 1951 when Sr. Atienza entered the Noviciate of the Good Shepherd in Los Angeles, California. She made her first profession in 1954, and her final profession in 1957.

During the 1960s,  Atienza started the Marian Bakery and made use of the host cuttings for the “crispies”, the forerunner of the “angel cookies” of today.

Later in 1976, she introduced the ube jam (purple yam), now one of the convent’s best sellers.

“She was the original mastermind behind the ube jam, enabling the congregation to send thousands of youths to school,” CBCP News said citing the RGS statement.

Aside from Baguio, her various ministries included dozens of community apostolate in Cebu, Quezon City, Hong Kong, France, Rome, and Tagaytay.

During her long life, she spent most in Maryridge in Tagaytay, accompanying in prayer and counselling the thousands of people who come to the retreat house.

In 2020 or few months after her 100th birthday, she was transferred to the Good Shepherd Community in Quezon City.

“She dedicated each moment of her day praying for the needs of the Church and the Congregation,” the RGS said.

“She would ask her caregivers to bring her to the oratory day in and day out, spending most of her hours in quiet communion with the Good Shepherd whom she adored all her life.”

“The children in the compound were very fond of their oldest playmate; she was a delight and a source of joy to everyone whom she met,” it said.

Atienza's cremains will be at the chapel of Good Shepherd Convent along Aurora Boulevard in Quezon City. Wake and services are in private.

Inurnment will be at Good Shepherd Columbary, also in Quezon City, to be announced on a later date.