Viu ranks first in monthly active users in Southeast Asia, says report

Published March 14, 2021, 7:45 AM

by Jonathan Hicap

Viu shows (clockwise from top left) ‘Running Man,’ ‘Music Bank,’ ‘Mr. Queen’ and ‘The Penthouse 2’ (Screenshots from Viu)

Viu, the over-the-top (OTT) service of PCCW, placed first among premium major video streaming platforms in Southeast Asia in the fourth quarter of 2020, according to a report.

According to the “Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study” by AMPD Research, a subsidiary of Media Partners Asia (MPA), Viu is No. 1 in aggregate monthly active users in Southeast Asia, which covered the Philippines, Indonesia, Singapore and Thailand in the report.

It added that Viu is second in paid subscribers and streaming minutes among major streaming platforms in Southeast Asia.

In Indonesia and Singapore, Viu placed second in monthly active users, paid subscribers and total streaming minutes.

In the Philippines, Viu is first in monthly active users and second in paid subscribers and total streaming minutes.

“The opportunities in the rapidly growing online video streaming market are immense and expected to continue to grow at 26 percent CAGR [compound annual growth rate] over the next three years,” said Helen Sou, Viu’s Asia chief business officer.

She added, “We are pleased that our content strategy focusing on Asian content, commitment to partnerships and our monetization model including both advertising and subscription tiers has continued to garner traction with both subscribers and advertisers across Southeast Asia as demonstrated in the AMPD research report.”

According to Anthony Dobson, MPA vice president and AMPD managing director, “Total online video users in the region have reached 195 million, excluding YouTube, with Viu in the lead among platforms with 30.5 million total users in those markets.”

Dobson noted that “Viu drives subscribers through premium Korean content and a growing collection of local acquisitions and original productions, which contributes to the overall growth of SVOD [subscription video on demand] in Southeast Asia.”

The “Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study” was carried out from October to December 2020 in Indonesia, the Philippines, Singapore and Thailand with insights collected from a combined sample base of 29,007 individuals aged 15 and above. The report covered 45 unique OTT platforms and provided detailed analysis and profiles of the platforms.

Viu is available in 16 markets in Asia, Middle East and South Africa with 45 million monthly active users as of December 2020.

 
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