Cebu City is poised for unprecedented growth. Even amid the pandemic, all indicators reveal that the city would not only survive the economic challenges, but may even surpass expectations. It is not surprising as Cebu does not only offer a strategic location for business growth, it is the ideal tourism hub filled with opportunities and potentials.
In anticipation of this economic recovery in the next few years, leading VisMin developer Cebu Landmasters is confident enough to launch a building called Masters Tower Cebu. What makes this development commendable is the fact that the tower would house the first five-star luxury hotel in Cebu — Sofitel Cebu City, which will be operated by multinational chain Accor, a leading hospitality group.
The developer is also highlighting the fact that Masters Tower Cebu would also be known as an “iconic” tower based on its design. No less than Skidmore, Owings and Merrill (SOM), an acclaimed designer of skyscrapers, partnered with top architectural firm GF Partners and Architects to create a one-of-kind design for the tower.
In an online launch featuring the executives of Cebu Landmasters led by CEO Jose Soberano III, it was revealed that Masters Tower Cebu is set for completion in 2025. The building will offer prime office and retail spaces, aside from the hotel.
“The tower is our most iconic architectural structure to date, building a towering crown-like structure to represent the Queen City of the South,” he said.
According to a statement, the development is valued “at over P4 billion and will rise on a 2,840-square meter property considered to be the remaining prime corner lot in the Cebu Business Park, Cebu City’s prestigious central business district.”
“This project is the culmination of our learnings as a full-line developer catering to a range of markets in one of the most dynamic regions of the country,” said Soberano. “We want to build this project for Cebu, to show our positive outlook for this growth city.”
The tower will top-off at 192 meters above sea level and will be among the top three tallest structures in the metropolis. It will have a structural height of 172 meters high, with an architectural design inspired by the best of Cebuano creativity and craftsmanship, and with sustainability as one of its cornerstones having been conceptualized to use energy and resources efficiently and responsibly.
Groundbreaking of the LEED-registered Masters Tower Cebu is slated for the second quarter of 2021. CLI is aiming for the building’s LEED Gold certification.
Soberano explained that Masters Tower Cebu is part of CLI’s growing hotel portfolio in partnership with a number of global hotel chains that will be contributing to its revenues in the next three to four years.
“We are optimistic that the hospitality industry will bounce back particularly in the Visayas and Mindanao where there is high potential for more international hotel players and tourism demands for quality hospitality experiences. Masters Tower Cebu ensures that CLI will be a key player in that space, and be in the forefront of the industry’s recovery.”