Kai Sotto launches apparel brand 'Kaiju'


For the homeland and family.

Filipino basketball prodigy Kai Sotto considered these two factors as part of the vision in launching his own apparel brand "Kaiju."

"These are very important to me and are a reflection of my values, my family and my journey to the NBA," wrote Sotto on Instagram Saturday.

The Japanese term "Kaiju" refers to a "strange creature" or a "strange beast" which perfectly fits Sotto's vision for himself as a basketball player.

Read: Kai Sotto to suit up for Gilas Pilipinas

The logo, meanwhile, is a collapsed version of the Kaiju icon which represents the "Mind, Heart, and Foundation" of a Kaiju.

The three characters also seem to spell out his name K-A-I while the arrow pointing upward represents "resilience" and the "pathway" Sotto wanted to explore.

The 18-year-old Sotto, the closest Filipino to possibly reach the NBA, launched three designs for his clothing line namely Kaiju Logo, Kaiju Work, and Kaiju Family.

The Kaiju Logo shows different Kaiju texts and logos and an artwork printed on a yellow shirt while the Kaiju Work reads the phrase "Watch me work" and recognizes Sotto as "Pambato ng Pilipinas" in black shirt.

"Family" is written on the Kaiju Family design, which can be availed in black and green and mint colors. The back of the shirt displays the No. 11 and his last name.

"Family is a big part of my WHY." That's why this 2nd shirt has 2 color ways," added the son of former PBA player Ervin Sotto. "Thank you for being a part of my family. You're the reason why I do this. I hope to make you proud."

Two sticker designs are also available in the Kaiju collection.

Read: Jazz guard Clarkson to NBA hopeful Sotto: Keep grinding

Aside from the clothing line, the 7-foot-2 NBA prospect recently announced the launching of his sports academy called "Kaiju Academy" at the Spooky Nook Sports Champion Mill Complex, the largest indoor sports complex in North America.

Sotto is currently training in the US with NBA G League's Team Ignite coached by three-time NBA champion Brian Shaw.