Globe Telecom Helps Traditional Businesses Adopt Cloud Technologies


As a technologist and technopreneur, I should say that convincing traditional business owners to adopt cloud technologies is not an easy task. When most of this long-time business players believe in the notion of “Why fix something that is not broken?” works, they also need to understand that industries are changing and they need to embrace technology for their enterprise to survive.

As Amazon Web Services (AWS) CEO Andy Jassy kicks off the annual re:Invent learning conference online, he said, “Don’t wait too long to reinvent.” He points out that the current pandemic pushes all kinds of businesses to the cloud at an unprecedented rate. AWS re:Invent is on-going, with the last few sessions scheduled in the week of 12-14 January 2021 via reinvent.awsevents.com (register for free).

In the Philippines, Globe Telecom, the leading full service telecommunications company, uses services such as Amazon EC2, Amazon RDS and AWS Lambda for its daily business workloads and processes, and have enjoyed tremendous savings of close to US$2M since.

Not just that, Globe Telecom is one of the AWS Consulting Partner in the Philippines at present. During a recently held online media roundtable session hosted by Amazon Web Services (AWS), Globe Telecom’s Senior Vice-President and Chief Information Officer Carlomagno Malana shared his insights on how the telco is continuously evolving and help business, big and small, even during this pandemic.

“If you think about cloud and the principles behind cloud, at some point you will be weighing the amount of privacy that you may provide. Let’s think of civilization as a concept – what has enabled humans to evolve and to develop so many wonderful things in the span of a few hundred years? Cloud is all about being able to collaborate, share, and build upon the knowledge that other parties had developed,” according to Malana.

The telecom company is currently in the process of migrating internal processes and systems to AWS, including the use of Amazon Connect to streamline and modernize its customer support services. 

Amazon Connect is an easy to use omnichannel cloud contact center that helps businesses provide superior customer service at a lower cost. The product was originally developed for internal use by Amazon and was recently offered for their global customer base to enjoy its cost-effective benefits.

“How can we accelerate our technology strategy? We need to consider key things that are now part of what make things easier to deploy, like cloud. Using the cloud, you can stay away from massive investments where you are essentially guessing. In the old (business) models, you need to figure out and guess what your needs are for the next 5++ years. With how fast the technology moves these days, it’s hard to predict 5 years into the future,” Malana added as he enumerate the benefits of moving to the cloud.