PHirst Park launch P1.9B Pampanga project

Published November 26, 2020, 6:00 AM

by James A. Loyola

PHirst Park Homes, the affordable housing joint venture between Century Properties Group and Mitsubishi Corporation, has launched its P1.9 billion project in Pampanga.

 In a disclosure to the Philippine Stock Exchange, the firm said the 10-hectare PHirst Park Homes Magalang has a total of 1,079 units for sale. The first phase of the development will initially offer 556 house and lot units.

The Magalang project is PHirst’s second community in the north after Pandi, Bulacan and the seventh masterplanned development to be launched only three years since the affordable housing brand was introduced in 2017. 

“PHirst Park Homes is culminating the year with the very positive reception on the much-anticipated launch of our Pampanga project,” said PPHI President Ricky M. Celis.

He added that, “Aside from Calabarzon, we are eyeing projects in the key growth areas of Central Luzon where there continues to be strong demand.”

Celis noted that, “We are on track with our development plans as more Filipinos recognize the value of home ownership as a primary essential and a way to provide a safe and secure place for their families.”

Located in Barangay Santo Rosario and accessible through the Magalang-Mabalacat Road, PHirst Park Homes Magalang is strategically located near 3 hospitals, six schools, 3 supermarkets and several dining establishments.

The property is a 30-minute drive to the Clark International Airport and SM City Clark. 

Four types of housing configurations will be offered, from the 40-square meter Calista End, the combinable 80-square meter Calista Pair, the 40-square meter Calista Mid, and the 54-square meter single-attached Unna with prices starting at P1.5 million. 

The Magalang project amenities includes the Village Clubhouse, Swimming Pool, Kiddie Pool & Waterplay Area, Basketball Court, play areas such as the Transit Park, Plane Hop, and City Race, as well as bicycle racks and lanes for cycling and jogging.  

 
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