Property developer expands product portfolio

Published November 21, 2020, 2:09 PM

by Bernie Cahiles-Magkilat

BRIA Homes, a subsidiary of GOLDEN BRIA Holdings, Inc., is expanding its portfolio to serve a wider market, which has been further segmented following the impact of the COVID-19 on Filipino home buyers.

BRIA Homes COO Red Rosales said the company has decided to expand its portfolio of housing developments to accommodate more Filipinos as they continue to look for dwellings that best suit their needs in these difficult times.

One such BRIA project, said Rosales, is the soon to be launched vertical villages, a cluster of midrise residential condominiums for young aspirational Filipinos and small families who wish to embark on a bright future early on.

Dubbed the future of condo living, Rosales said these vertical villages offers amenities formerly unheard of in economical vertical spaces such as a communal clubhouse with function halls, swimming pools and spacious play areas, and complete gym facilities.

Prospective homebuyers will also be delighted to know that the leading housing developer will also launch BRIA Cityville, a series of smaller pocket developments located in Montalban, Rizal, and Danao, Cebu.

BRIA Cityville is the perfect community for Filipino professionals looking for houses and lots for sale outside the bustling metropolis but located near enough to it so key establishments are just a short drive or commute away.

Meanwhile, for Filipinos who need bigger spaces and provisions for expansion, BRIA is also set to launch BRIA Executive—exclusive enclaves located next to existing BRIA communities in Cagayan de Oro; Maco, Davao de Oro; Pililla, Rizal; and Naga, Camarines Sur.

As in all BRIA projects, Rosales explained, these new product lines will bear the features and elements that mark BRIA communities as Filipinos’ homes of choice: proximity to schools, hospitals, and retail establishments; recreational amenities such as basketball courts, multi-purpose halls, and eco-friendly spaces; and security facilities like 24-hour CCTV cameras, perimeter fences, and guarded entrances and exits.

Finally, he said, BRIA has maintained its formula of efficient formula of affordability and quality, flexible payment terms and purchasing options are made available for future residents. For instance, he said, BRIA’s up-and-coming projects offers rent-to-own homes, too.