After a first-round playoff exit, Damian Lillard ventures into car business

Published October 2, 2020, 7:37 PM

by Carlo Anolin

Photos from Damian Lillard’s Instagram account 

NBA star Damian Lillard just added another milestone in his resume. Not in the basketball court though.

The Portland Trailblazers guard recently became the co-owner of a Toyota dealership in McMinnville, Oregon, joining forces with longtime friend and business partner Brian Sanders.

Lillard also announced the recent development on his Instagram account

But the 30-year-old Lillard proved that he’s just more than a boss. Per Nice Kicks, Lillard decided to give every employee a pair of adidas Dame 6.

During the ribbon-cutting ceremony, McMinnville Mayor Scott Hill declared Oct. 1 as “Damian Lillard Day” to honor Lillard’s “long-standing and beloved presence in Oregon,” said a Toyota representative.

Members of the Damian Lillard VIP Club who will buy a car from his dealership will have access to different perks such as meet-and-greets and exclusive offers in Trail Blazers games. 

The five-time NBA All-Star will also pick 40 random customers annually to be his guest in an NBA game.

“Damian Lillard Toyota is raising the bar. We will provide an experience that is second to none and bring customers from all over the country with our exceptional pricing and our unique elements,” an excerpt read on the About Us section of its website damianlillardtoyota.com.

Multiple media outlets reported that the store featured a video station, custom Pop-a-shot games, “Letter O” bakery fresh donuts, and a ping pong station to name a few.

So aside from playing basketball and shooting clutch shots in “Dame Time,” writing lyrics and making music as Dame D.O.L.L.A., Lillard is down for another serious business. 

 
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