Organique joins DOH’s Bida Solusyon campaign

Published October 1, 2020, 5:17 PM

by Paola Navarette

The partnership is a great leap in empowering Filipinos to be an instrument of change in the fight against Covid-19

With the pandemic still mounting in numbers of new cases, families are called to continue protecting themselves by strictly following health protocols. Organizations are called to come together to defeat the invisible enemy, too. 

After all, resilience and stringency go hand in hand to confront the outbreak. 

True to its mission of helping people embrace a healthy lifestyle, food supplement company Organique Inc is partnering with the Department of Health (DOH) in its BIDA Solusyon sa Covid-19, a nationwide campaign that calls the public to comply with preventive measures to curb the spread of the disease.

Organique and the DOH have always shared the same purpose and intent—to keep families safe and healthy. The company is now sharing its brands, expertise, network, and reach to help every Filipino protect themselves and their loved ones during these trying times.

“Now more than ever, this well-rounded approach to health is essential as we face a threat with no known cure yet,” Organique president Cathy Salimbangon said during a recent partnership launch. “As experts have iterated, maintaining a healthy immune system is one of the best defenses against Covid-19 since it acts as a barrier against disease.”

The partnership, she said, ensures the wider public’s compliance with the minimum health standards highlighted by the campaign, which includes wearing face masks in public spaces, proper handwashing, and practicing social distancing. 

“We welcome Organique’s energy to make BIDA’s message live and breathe in every Filipino. We shouldn’t be fearful about Covid-19 because the solutions are within us,” said Dr. Beverly Ho, director IV of health promotion and communication service of the DOH’s public health services team.

During the launch, Organique pledged to implement the campaign’s objectives, and release BIDA Solusyon information materials through their existing channels.

“Not only will we be applying the BIDA guidelines in our own lives, but we will also be sharing the pillars of the campaign in our platforms so that our teams and their families will learn about these simple practices against Covid-19,” Salimbangon said.

Organique will also be distributing care kits to the vulnerable sectors of the community. One kit contains bottles of alcohol, masks, face shields, health flyers, and the brand’s immunity-boosting Acai Premium Blend. 

“Supporting one’s immunity has become more than self-care—it’s our duty and an act of compassion toward our loved ones,” Salimbangon added.