YouTube has revealed that more than 40 million people aged 18 and above in the Philippines watch on the video platform every month in the past year.
Watch time across content genres and the number of channels with more than 100,000 subscribers continue to grow, bringing opportunities to creators and businesses in the Philippines.
YouTube said more than 50 percent of the 40 million unique local viewers in the country are from the 18 to 34 age group. Watch time grew by over 50 percent where Filipinos used the platform to fuel their passion points and expand their knowledge to cope with the extended periods of the quarantine due to coronavirus disease (COVID-19).
Watch time logged for gardening videos grew by more than four times and doubled for art videos. Time spent watching strategy game videos and fitness contents grew by more than thrice. Watch time for knowledge videos increased by more than 90 percent.
The Philippines has more than 1,750 channels with more than 100,000 subscribers, YouTube added. One of them is Mimiyuuuh, the most recent YouTube Philippines’ Emerging Creator of the Year, who has been bringing joy to millions of Filipino viewers.
“YouTube continues to bring opportunities for creators and local businesses in the Philippines. As watch time and audiences on YouTube grow, creators can expand their reach and diversify their content storytelling,” said Bernadette Nacario, Google Philippines country director.
A digital report by Hootsuite last February showed that YouTube is the second most used social media platform in the Philippines with 95 percent of internet users aged 16 to 64 stating that they used the platform in the past month. Facebook is No. 1 with 96 percent. Facebook Messenger is third followed by Instagram and Twitter.
Top YouTube search queries in 2019 were movies, songs, “Kadenang Ginto,” music, PBB, BTS, BLACKPINK, Skusta Clee, NBA and Baby Shark.
A report by Korean digital marketing firm NoxInfluencer showed that for BLACKPINK’s YouTube channel, with 48.9 million subscribers to date, and BTS’ Bangtan TV YouTube channel, with 37.5 million subscribers, five percent of each channel’s audience come from the Philippines. US is No. 1 for both with 19 percent each.