San Miguel boosts lechon manok business

Published September 17, 2020, 7:00 AM

by James A. Loyola

San Miguel Foods, Inc. has further expanded the reach of Magnolia’s chain of chicken rotisseries with the opening its 87th store in Bagong Barrio, Caloocan, and boosting delivery network to serve more customers amid the supply glut caused by the pandemic.

Just 18 months in operation, the chain of Chick ‘n Juicy stores has grown its presence in 12 of 17 cities in Metro Manila and several nearby provinces. It has also recently expanded to Petron Treats stores in Diego Silang in Taguig and Libis in Quezon City.

Geared towards providing affordable but high-quality, premium-tasting roast chicken offerings to a wide segment of consumers, Chick ‘n Juicy has also put particular focus on safety and convenience.

San Miguel Foods and parent firm, San Miguel Corporation (SMC) have been at the forefront of private sector response to the COVID-19 pandemic.

“With the pandemic still a threat to lives and health, we’re emphasizing safety across all San Miguel businesses,” said SMC President and Chief Operating Officer Ramon S. Ang. 

He added that, “In our food businesses, since the start of the quarantine to the present, we’ve introduced many ways for consumers to have continuous, convenient, and safe access to our products—from rolling stores, community selling, to online ordering.”

“In these challenging times, we have to be adaptable, innovative, and agile enough to quickly make necessary adjustments in our operations in order to continuously serve our customers safely,” Ang noted.

He said the retail chain adopts high standards of safety, in much the same way Magnolia follows the strictest safety protocols for its poultry business.

Meanwhile, to provide customers more ways to safely order freshly-prepared Chick ‘n Juicy roast chickens, Ang said the strategy is a combination of outlet expansion, strengthening its delivery network, utilizing online ordering platforms, and initiating community selling.

Apart from stand-alone outlets, Chick ‘n Juicy has also utilized the available network of SMC fuels subsidiary, Petron Corporation, to open more branches at fuel service stations to increase its reach.

The retail food chain has also beefed up its in-house delivery service, serving various areas in Metro Manila, even as it has partnered with third-party online food delivery services such as LalaFood, and soon to be on Grabfood and Foodpanda. Meanwhile, San Miguel Foods has also rolled out the Chick ‘n Juicy Sugod Caravan program for community selling in barangays, subdivisions, and villages.