Hyundai’s all-new Tucson previews brand’s future looks

Published September 16, 2020, 1:14 PM

by Inigo Roces

The all-new Hyundai Tucson is coming and it brings with it some cutting-edge design. Now in its fourth generation, the new Tucson ushers in a new design language called, “Parametric Dynamics.” The all-new Tucson was developed according to the company’s new “Sensuous Sportiness” design identity. This direction is characterized by the harmony between four fundamental elements: proportion, architecture, styling and technology.

Hyundai designers have opted for a revolution rather than simply evolution. Instead of traditional drawing and sketching methods, the Tucson was designed with the use of geometric algorithms produced by digitally in a process, known as “parametric dynamics.”

This process creates prominent geometric patterns known as “parametric jewels” that appear throughout the SUV’s design, giving it a progressive character. As such, the Tucson sports a bigger, wider body with a more muscular stance, and sharp angles. This creates a progressive new look while still staying true to the Tucson’s identity.

One such parametric jewel is on the vehicle’s front grille. It features hidden lights that look like geometric patterns seamlessly integrated into the grille. When the LED Daytime Running Lights (DRLs) are switched on, the dark chrome appearance of the grille transforms into jewel-like shapes.

Over on the side, chiseled surfaces create a striking contrast between a sleek silhouette and masculine wedge. It uses angular wheel arches made of taut athletic shapes to create a powerful and dynamic stance. A chrome accent line along the roof gives it a parabolic shape. Wrap-around doors are complemented by a sharp and bold side character line to give it a robust and rugged look.

Behind, wide tail lamps continue the parametric theme with hidden light, just like the front. This is the first Hyundai model to apply hidden rear wipers, which sit under the spoiler. It’s crowned by a a smooth glass Hyundai logo, which looks three-dimensional but actually does not protrude from the outer surface.

Inside, the all-new Tucson features a sophisticated and spacious interior. Hyundai’s design team strove to integrate sensuous forms inspired by waterfalls in the form of twin silver garnish lines streaming from the center dashboard to the rear doors. These lines frame neatly layered premium surface materials in complementary neutral tones.

It also incorporates segment-leading technology like a large screen in the center of the dashboard. Hyundai’s designers dispensed with physical knobs and buttons, so all entertainment, heat, ventilation and air conditioning functions are controlled via touch. Naturally, this entertainment system is Apple CarPlay and Android Auto compatible, with sound channeled through KRELL speakers. High-quality soft-touch materials appear throughout the interior, lifting the look and feel to a new level, while new indirect air vents start from the doors and flow to the center console.

This redesigning of the interior layout led to a lower instrument display and removal of the gauge cluster housing for a decluttered surface to enhance the feeling of openness inside. The broad ridge of the dashboard blends seamlessly with the doors, wrapping around front occupants like a deep gorge. These futuristic features provide an even more progressive feeling and bring new levels of high-tech design value to customers. It’s paired with ergonomically-positioned arm rests, connected with a shift by wire application, for intuitive use by the driver, while also giving the car a clean and modern appeal.

For the passengers, there’s pleasant ambient mood lighting with 64 configurable colors and 10 levels of brightness to fit every mood. A wireless charging pad and multiple USB ports add to the convenience.

Powering the Tucson is a choice of gasoline and diesel engines, paired with a new 8-speed automatic transmission or an intelligent manual transmission. There’s also a choice of front-wheel drive and all-wheel drive versions.

“The mission of ‘Sensuous Sportiness’ is to elevate the emotional qualities of automotive design. We want our customers to feel moved. With the all-new Tucson, we are introducing its ultimate evolution and a definitive statement about Hyundai’s unstoppable forward momentum,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. “Tucson’s advanced, experimental design is true to its pioneering spirit and raises the game in the industry’s most competitive segment.”

For now, this is only a sneak peek and the all-new will go on sale in Europe by the end of the year. Expect it to arrive in the Philippine market by 2021.