Ayala bags 5 Stevies for its COVID programs

Published September 16, 2020, 3:44 PM

by James A. Loyola

Ayala Corporation (Ayala) has bagged five major honors for its COVID-19 initiatives at the recently concluded 2020 International Business Awards (IBA), also known as the Stevie Awards.

Out of 3,800 nominations from companies across 63 nations and territories, Ayala won one Gold for its Project Ugnayan website, two Silvers for its “Most Valuable Employer” and “Most Valuable Corporate Response” entries, and two Bronzes for its “Tapat” and “Nandiyan Ka” corporate videos.

The IBA is recognized as the world’s premier business awards program which honors the achievements and positive contributions of companies and working professionals worldwide.

Ayala’s “Project Ugnayan” website took home a Gold Stevie for its chronicling of an unprecedented private sector initiative led by Ayala to combat widespread hunger at the onset of the pandemic.

When the rigid Enhanced Community Quarantine was first implemented in Luzon, Ayala formed the Project Ugnayan consortium with 270 of the country’s largest private companies to quickly raise P1.7 billion in just a few days.

It helped 3.5 million million families or 21 million individuals in poor communities in the Greater Manila Area.

Ayala’s two entries under the COVID-19 Responses Categories, entitled “Ayala Group of Companies Supercharged Response to COVID-19” and “Ayala Group Puts Employees First”, both earned Silver Stevies. The entries detailed the group’s many COVID-19 initiatives and programs to support its employees, its customers, and the broader community to date.

The Ayala group so far has allocated over P9.6 billion in COVID-19-related initiatives.

Ayala also won two Bronze Stevies for its “Tapat” and “Nandiyan Ka’ corporate videos.“Tapat”, a video love letter to the Filipino people, was released at Ayala’s first online Annual Stockholders’ Meeting last April 24, 2020, to assure its many stakeholders in simple and heartfelt language that Ayala remains steadfast in serving its countrymen’s needs in these challenging times.

“Nandiyan Ka”, on the other hand, was a tribute to the Ayala Group’s 18,000 essential workers featuring an original composition by Philippine National Artist Maestro Ryan Cayabyab.