Lazada’s LazMall is a one-stop shop for quality and authentic products fit for every consumer’s need
Nowadays, online shopping has become a way of life for consumers. With all the limitations on going out, we all race to our Lazada app to get all the things we need – from groceries, to loungewear and flat screen TVs. But even before the onset of the pandemic, so many brands have been present online on LazMall, providing authentic quality products delivered safely to our doorsteps. We take a look at some of our favorite brands and how they’ve embraced eCommerce with their presence from offline to online mall.
Beauty and fashion favorites
Unilever Beauty is one name that is in every stocked personal care aisle at the mall, offering customer favorite brands such as Ponds, Sunsilk, Vaseline, St. Ives, Love Beauty Planet, Tresemme and Cream Silk. Normally, one would just head out to the grocery store when they run out of shampoo and body wash, but with the pandemic restrictions in place, lots of people have pivoted to LazMall to source their Unilever favorites.
“With our products being in the essentials category, we still saw a healthy growth in sales even during the midst of the pandemic. We are not new to eCommerce but now as more people stayed at home and pivoted their shopping habits towards sourcing their needs online, we ramped up our strategies to be present in all channels where our consumers are,” says Jackie Mañago, Unilever Philippines eCommerce Manager.
Unilever is no stranger to innovating, continually adapting their strategies to cater to their growing eCommerce market. Present on the platform since 2013, the brand continues to elevate the shopping experience for their customers, doing regular livestreams on LazLive with well-known personalities such as Pia Wurtzbach, Nadine Lustre and Rei Germar. They have also come up with innovative ways to give back, mounting their Shop2Give initiative in partnership with Lazada and UNICEF for three years running.
Meanwhile in the fashion game, one name familiar to every Filipino is Bench. From shirts, shoes, towels, even cosmetics and essentials, the brand is a powerhouse that caters to every need. With over 670 retail outlets, copping Bench products has always been easy for the average consumer. But as more people stay at home, they’ve pivoted to their phones to buy their Bench goodies.
Being a strong offline player, Bench became aggressive in driving their consumers from their offline stores to their online flagship on LazMall.
“With over a 30 year history and presence in retail malls nationwide, our sales pre-pandemic were much more significant on offline outlets. But with the turn to the new normal, we were aggressive in pivoting our strategies to our eCommerce channels, being present where our consumers are and offering them easy access to the things they need,” says Tintin Montinola, Bench Franchise & Export Manager.
The brand has been leveraging their heavy social media presence to drive their customers to their LazMall flagship store. Their bevy of influential endorsers drive customers to Bench on LazMall through engaging real-time, such as on LazLive and Instagram stories.
As a trusted legacy Filipino brand, Bench only sees more growth in this shift of transitioning from offline to online in the time of the new normal.
“We plan to invest even more to continue to grow our eCommerce presence on LazMall, boosting all our existing categories, as well as launching new products for the new normal on the platform,” says Tintin.
Go-to gadgets online
Consumers usually spend a lot of time browsing the aisles to source the best deals and quality when it comes to home appliances and gadgets. As more people stay at home and want to improve their living spaces, LazMall is where they head to source quality appliances and gadgets they know they can trust.
Dyson has become one of the more popular brands on the platform in the recent months, with consumers coveting their famous cordless vacuums and air purifiers for home. Starting their LazMall store in 2019, the brand has worked to drive more traffic and sales to their flagship store. These include a mix of participating in mega campaigns, vouchers and flash sales, as well as working with influencers and putting up social media ads to link to their Flagship Store. Dyson believes that a 360-degrees online marketing approach is key to win and drive growth on the platform.
With the onset of the pandemic, the brand worked with the LazMall team to find solutions to better hit their target audience on the platform. Since then, they saw a good uplift in sales since participating in the recent 6.6, 7.15 and 8.8 Bounce Back Sales.
Xiaomi has also been a popular name with consumers, providing a wide variety of products from mobile phones, to tech accessories and even home appliances. Because of its popularity, lots of sellers also distribute the brand’s products on their stores. But consumers can lessen the guesswork of whether they get the real deal by shopping for their favorite gadgets on the Xiaomi Flagship Store on LazMall.
“Since our retail stores were closed from March to May due to the quarantine guidelines, we focused on our eCommerce presence and used our LazMall store to offer exclusive deals to our customers,” says Borj Bayot, Xiaomi Philippines eCommerce Manager. The brand also leveraged participating in mega campaigns to boost their sales, being named the fastest selling mobile brand during the recent Bounce Back Sales. They sold a record number of units within the first hour, with the Redmi Note 9s and Redmi Note 7 selling out within the first minute.
Authentic tools for at-home DIY
Power tools aren’t something you normally buy online, but nowadays LazMall makes it easier for one to purchase their hardware needs for home.
Bosch has been available on LazMall since 2018, providing a wide selection of power tools and accessories. With a wide availability in over 100 retail stores nationwide, Bosch knew they had to innovate to continue to capture more consumers and widen their demographic.
“Pre-pandemic, our physical retail sales were significantly higher than online. But with the onset of the pandemic and lockdown restrictions, we knew we had to push our eCommerce presence further. We invested heavily in strengthening our eCommerce presenceand connected with our users via social media,” says Martin Valenzuela, Bosch Sales Concept Manager.
Bosch also leveraged the tools available on LazMall, providing their customer with flash sale deals, voucher discounts and free shipping.
Being a fairly new category to the eCommerce game, Bosch plans to elevate their presence on LazMall even further, providing better deals and access to normally hard-to-find power tools. “We will continue to be ever present to our customers by doing more livestreams and mega campaigns, and as well as investing on our online advertising to reach out to even more people who need our products,” says Martin.
Something for everyone
LazMall has something for everyone, even for kids and the kids at heart. Popular toy brand LEGO is available on the platform, ready to be delivered to one’s doorstep to keep kids entertained and playful at home.
The brand’s eCommerce presence has grown significantly, having just established their presence on LazMall last July 2019.
“We saw about only 5% of our sales online before the start of the pandemic, with our offline sales strong in over 175 consignment stores and 20 independent outlets. Since the onset of the pandemic and our push to strengthen our eCommerce space, now we see our online sales at 20% with promise of continued growth,” says Inah Alcala, Ban Kee Trading eCommerce Manager.
Coming from a strong position on offline retail, Lego utilized the traffic on the platform, as well as the tools available for them to strengthen their sales. Popular products include LEGO Classic, City, Ninjago, Technic and Creator.
“This is a prime opportunity for us to strengthen LEGO online. We’re happy to be a part of LazMall wherein we can attract customers who look for our authentic products, while providing them with better deals through the platform’s mega campaigns,” says Inah.
“Our goal here at LazMall is to continue to provide our customers with a wide assortment of authentic and legitimate products from our trusted brand partners. We want to ensure our customers that we provide the best quality at the best deals, guaranteeing a seamless online shopping experience from adding to cart to getting the products to your doorsteps,” says Angel Ramiro Cairols, Head of LazMall.
Shop all these brands and more on Lazada’s 9.9 Big Brands Sale. Add to cart all your legit LazMall finds!