Campaign encouraging Filipinos to observe virus protocols launched

With Metro Manila and other nearby provinces placed under modified enhanced community quarantine (MECQ) due to the rising number of COVID-19 cases, alumni of the US Department of State-sponsored Young Southeast Asian Leaders Initiative (YSEALI) launched a nationwide campaign to encourage Filipinos to observe public protocols to mitigate the spread of the disease.


Called "AdaptPH," the campaign offers free downloadable information kits for local governments, public transportation operators, public markets, and small businesses to assist in the implementation of proper social distancing, sanitation, and hygiene practices.

The AdaptPH website ( contains creative printable signs and infographics promoting basic safety protocols and providing accurate information on the COVID-19 pandemic. It also offers learning toolkits and guides for school administrators, teachers, parents, and students on effective strategies for maximizing online learning.

“Our YSEALI team empathized with stakeholders, observed their behaviors, and came up with creative tools to positively influence them to adapt to the current situation,” project head Joie Cruz said in a statement distributed by the US Embassy in Manila.

 He said the process resulted in distinct sets of resources designed for different types of businesses and organizations available in multiple languages including English, Tagalog, Cebuano, and Hiligaynon.

Funded by the US Embassy in the Philippines, the project is being implemented in partnership with Limitless Lab, Tagani Philippines, and the “Disiplina Muna” campaign of the Philippine Department of Interior and Local Government (DILG).