Firm allocates this year’s advertising budget to help fight COVID-19

Published March 23, 2020, 12:00 AM

by manilabulletin_admin

By MB Online 

Ligo Philippines has decided to reallocate its entire advertising budget this year to help provide food and supplies for the most affected communities, health workers and frontliners working to fight the pandemic.

City workers wearing protective suits disinfect a street, as a preventive measure against the COVID-19 coronavirus, in Manila on March 19, 2020. (Photo by Ted ALJIBE / AFP / MANILA BULLETIN)
City workers wearing protective suits disinfect a street, as a preventive measure against the COVID-19 coronavirus, in Manila on March 19, 2020. (Photo by Ted ALJIBE / AFP / MANILA BULLETIN)

“As an act of solidarity, we are reallocating our entire advertising budget this year, effective immediately,” the company said in a statement on Sunday.

According to the statement, they will donate the funds to non-government organizations, charities and independent groups who provide relief and response efforts to fight COVID-19 in the country.

The company pledged to deliver food and supplies including its own products to the affected families and health workers.

“We will coordinate with the local government units to ensure the orderly distribution,” the company said.

As of Monday (March 23), the total number of COVID-19 cases in the country has reached 396 and the disease has claimed 33 lives.

 
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