The first World Marketing Summit in the Philippines

Published January 15, 2020, 12:00 AM

by manilabulletin_admin

The World Marketing Summit 2020 will be held for the first time in the Philippines at Solaire Resort and Casino on February 22, 2020.

The theme of this year’s summit is “Building Digital Economy through Marketing” to be led by Cherry B. Motil, World Marketing Chief Marketing Officer and President of International Modern Marketing and Association, the summit will feature global and local speakers in the field of marketing, artificial intelligence, big data analysis and harnessing global appetite for mobile and e-commerce. There will also be an interactive discussion on the business challenges and opportunities in the 21st century.

The summit has been held in the previous years In more than twenty countries including Japan, Canada, USA, India, United Kingdom, Italy, Turkey, Thailand, Myanmar and Pakistan and still targeting to reach 30 countries by the end of the year. WMS promises a better world that encompasses respect and passion to global citizens, the Mother Earth and mostly to the Great Creator.

A thousand participants from businesses, corporate world, academe, technical and technology agencies from agencies and private sectors are expected to draw ideas and information that will impact the next generations.

The World Marketing Summit was founded by the Father of Modern Marketing, Professor Philip Kotler in 2010 in Abu Dhabi together with Sheikh Mubarak Al Nahyan. WMS’s headquarter is in Toronto, Canada and has country representatives all over the globe. It strives to be neutral and unbiased and is not tied to any political, partisan or national interests. 

The first WMS was held Dhaka, Bangladesh with 60 speakers and 4,000 attendees. The second WMS was held in Kuala Lumpur, Malaysia in 2013. From 2014 to 2016 it was held in Japan. In 2017, WMS was held in four different countries including Canada, Bahrain, Korea and Japan and in 2018, WMS was held in 8 different countries including Chile, Bolivia, Italy, Turkey, India, Singapore, Korea and Japan.

With the prime objective to create a better world through marketing, knowledge and creativity, WMS hopes to influence mindsets, support feasible actions for change and craft operating models to improve economic wealth, environmental wellness and human well-being.