Smartphone giant OPPO is one of the fastest growing companies in the Philippines. It aims to maintain its strong foothold in the industry by continuously introducing tech-advanced smartphones, and expanding its footprint in the premium league through the Reno series.
OPPO has streamlined its latest product roster to best cater to the needs of different consumers: the best-selling, upgraded A Series, the mid-range entertainment smartphone for the younger generation; the power tool for creativity the Reno Series, positioned as the premium mid-range smartphone, and the powerhouse of the latest smartphone technologies, the Find Series for the high-end market.
The latest to join the roster of OPPO’s Reno series product line, Reno2 series, was built to be the next generation creative tool for aspiring content creators in a digital and mobile society. The Reno2 series is built with 48MP Quad Camera setup that is capable of up to 20x Digital Zoom. The Reno2 features Ultra Steady Video, Ultra Dark Mode, Ultra Wide Angle on video and Bokeh Effect on video which is the first of its kind in the industry, and is powered by Qualcomm Snapdragon 730G with 8GB of RAM and 256GB of internal storage that promises smoother user experience.
While the Reno2 F is powered by MediaTek Helio P70 with 8GB of RAM and up to 128GB of internal storage, with a 16MP rising camera module, and the video recording is equipped with Electronic Image Stabilization (EIS) for a steadier shot.
OPPO stands strong with bullish growth in PH
Closing to its sixth year, OPPO has taken the Philippines by storm in just a short period of time by reaching millions of users. What began with a humble team of five employees, OPPO is now fueled by the hard work of more than 7,000 employees with more than 6,000 stores nationwide.
OPPO has achieved strong market presence in the second quarter of 2019 earning 28% market share in the second quarter of 2019 according to leading global technology market analyst firm Canalys.
The brand maintains its momentum towards elevating its products and services, some of which include the following:The innovations in the customer care services that provided VIP-level experience to all its users, resulting to a 99.6% customer satisfaction score on Q3 of 2019. The recently lauded 1-Hour Flash Fix program that gives customers quick and hassle-free smartphone repair and consultation all in less than one hour; and the recently launched OPPO Service app that helps users get a more convenient service experience within just your fingertips were also launched to create better customer relations experience.
Breakthroughs for 2019 and Moving Forward
The brand’s recent achievements are attributed to the many technological and marketing breakthroughs spearheaded by OPPO.
With the goal of expanding its extensive sports and entertainment portfolio, OPPO recently signed a multi-year partnership with Riot Games. This makes OPPO as the exclusive official global smartphone partner for League of Legends Esports international events which will run until the year 2024.
On the technological front, OPPO has recently unveiled its latest “Waterfall Screen” engineering, with the vision to explore ultimate design aesthetics and a seamless visual experience. Similarly, OPPO has also pioneered the Under-screen Camera technology which was unveiled at the last MWC and is set to offer a “true full screen experience”.
OPPO also exhibited its latest achievements in 5G and IoT. The smartphone brand has been working actively with various global network operators to make 5G the new reality. In the latter part of 2019, OPPO is set to unveil a dual-mode 5G smartphone powered by Qualcomm and supports both standalone (SA) and non-standalone (NSA) networks. OPPO has also created IoT products in the hopes of creating an interconnected future. Currently, OPPO has already developed an IoT open platform that connects products from across 20 categories including more than 260 devices from a variety of brands.
This 2019 has proven to be a strong year for OPPO as it has successfully penetrated the premium market segment with the release of the Reno series and unveiled breakthrough technologies. With the release of Reno2 series that’s packed with high quality smartphone videography features, OPPO will surely achieve bigger milestones.
Following the successful launch of the Reno series, is the Reno2 series which is poised as the new phoneography powerhouse. Reno2 retails at ₱28,990 and the Reno2 F retails at ₱19,990. Both are now officially available in all OPPO stores nationwide and through all e-commerce partners starting October 25.