Putting engagement and social interaction at the heart of the Shopee experience

According to Google-Temasek-Bain, e-commerce is the biggest sector in Southeast Asia’s digital economy. It is set to his USD 153 billion by 2025, four times its value in 2019, Shopee has a roadmap to make this a reality, by connecting everyone in the region through an engaging and social shopping experience.


In the past year, Shopee has expanded its suit of in-app games to make online shopping uniquely fun and interactive. To date, Shopee has over 15 in-app games across the region, including its classic Shopee Shake game, which has been played over 700 million times.


As buyers demand a more interactive shopping experience, Shopee has expanded its social features. The Group Play mode was built into Shopee Shake this year, to offer users greater rewards when they play together with friends. Shopee has also upgraded its Shopee Feed to make shopping on the app more social. The new Shopee Feed has been rolled out in Thailand, Taiwan, Indonesia, and Vietnam, and will be available in coming markets soon. With Shopee Feed, users can follow friends, sellers, and brands and stay updated on what other people are listing, buying, and selling.


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Shopee solidifies its leadership in Southeast Asia and Taiwan


Shopee was built 2015 to deliver a localized and mobile shopping experience that addresses the diverse needs of the people in Southeast Asia and Taiwan. This unique approach has powered its rapid success. In just four years, Shopee is now the number one shopping app in the region by downloads, average month active users and total time spent.


Shopee gears up for its largest-ever 11.11 Big Sale


As the peak of the year-end online shopping season approaches, Shopees gears up for 11.11 Big Sale, which promises to be its largest-ever shopping event to date. Shopee 11.11 Big Sale will kick off in all seven markets this month and run till its grand finale on 11th of November. Users in all markets can enjoy free shipping daily across the entire duration of 11.11 Big Sale while they shop from millions of sellers and brands on Shopee.


“We are delighted to kick off a brand new chapter in the Shopee story. We have a clear plan ahead for Shopee and e-commerce in the region, and we will continue to work on creating a unique, engaging and social Shopee experience that is inclusive for all,” said Feng.