Singer and songwriter Jose Mari Chan is not just a brand ambassador for Firefly LED Lights. He also collaborated with the Firefly team for the concept and making of the digital video unveiled on October 16, to launch its "Celebright Christmas" campaign for the holidays.
The digital video, which carries the theme and tagline "The spirit of Christmas made even brighter with Firefly LED Lights," (the phrase coined by Jose Mari Chan himself) shows the singer in a Filipino home talking to each of the family members about Firefly LED lights and safety. In the video, two Christmas Icons come together with Santa Claus’ makes an appearance and amusingly mimics Jose Mari Chan.
The video, co-created by Firefly LED Brand Team, Gigil Ad Agency and Jose Mari Chan, was launched on October 16 on Firefly LED's Facebook and YouTube accounts.
"The video is light and humorous but it will also remind Filipinos to have a safe and bright holiday season. What is Christmas without lights?" said Chan, whose song "Christmas in our Hearts" is the Filipino anthem for the season.
As Chan tells it, "Christmas in our Hearts" was the result of the efforts of a number of individuals, including himself, Bella Tan of Universal Records, lyricist Rina Caniza and even his daughter Lisa, who had to learn the song practically overnight.
The singer-songwriter did not hesitate to accept Firefly LED's offer to be their brand ambassador. He liked the idea that it was going to be a Christmas campaign that would also remind the public about safety in using Christmas lights and lights in general.
"It's a perfect product for Christmas. What is Christmas without lights? That only happens in the Philippines where people have Christmas trees and lights in their homes. On the streets, people from Pampanga sell parol. Lights and Christmas go together and Firefly exemplifies that. When they asked me, I immediately said yes. Firefly, Christmas lights, LED--that's the in thing. LED is safe. It won't cause fires," said the singer-songwriter.
‘Song of the Firefly’
For the Chan family—Jose Mari, his wife Mary Ann and their children—trimming the tree is a big event. They have had the same tree for years. It is the same one that they brought from New York, where they lived for 11 years. Many of the three ornaments have stories to tell and the family has had them for years, too. Of course, the tree is lit up with Firefly LED Christmas Lights, the first Firefly-branded Christmas lights in the country.
Firefly LED is not the only brand that offered Chan an endorsement but he accepted it because the company manufactures products that he believes in. Trivia: Chan has a Christmas song called "Song of the Firefly."
"The campaign aims to inform the public that Firefly has lights for every household need, and its standard LED bulbs range is safe for the eyes, as certified by TÜV-SÜD, a world-renowned German testing institute. We are very happy to be working with Jose Mari Chan, who is a revered Christmas icon in the Philippines," said Erik Riola, Marketing Director of Firefly Electric and Lighting Corporation.
The Filipino-owned Firefly Lighting brand has been in business for close to two (2) decades, but only began selling Christmas lights three years ago. The company mainly sells various lighting and electrical products.
Last year, Firefly also lit up trees at SM Mall of Asia, SM City North Edsa and Ayala Cebu, the Christmas installations at Tiendesitas (Ortigas East), Bradco Avenue, Aseana City and Ayala Circuit Makati.
The brand is once again lighting-up the 70-foot tree at Central Park, SM by the BAY, Mall of Asia Complex on November 9, in partnership with SM by the BAY, and to be graced by Firefly LED’s celebrity ambassador, Jose Mari Chan.
Firefly LED Bright Christmas lights is the first Firefly-branded Christmas lights in the market today. These lights are tested safe as the product has a built-in safety fuse and made of high-grade materials such as copper wire, instead of aluminum. All Firefly Christmas lights are approved by the Department of Trade and Industry.
"Firefly’s Christmas lights come in warm white, white and RGB (red, green and blue). The Christmas lights prices range from P439 for the 90 LED bulbs, 6-meter, steady-on string lights, to P2,499 for the curtain lights with 400 LED bulbs and with a blinking night sky effect" said Christine Reyes, Assistant Brand Manager of Firefly LED.