Autohub to bring in Shelby and Triumph

Published October 24, 2019, 4:01 PM

by manilabulletin_admin


Two enviable performance brands are finally coming to the Philippines. The two exciting additions to the Autohub Group of Companies lineup are American performance car brand, Shelby, and British heritage motorcycle brand, Triumph.


In an intimate session with select members of the media, Autohub President, Willy Tee Ten, revealed that Autohub Group will be the official distributor of Shelby in the Philippines.

Bearing the name of notable American racer and team manager, Carroll Shelby, the performane brand is known for its cobra emblem, distinct stripes, and unapologetic love of American V8 muscle. First offering a modified Ford Mustang called the GT350 in 1965, Shelby has grown to become the most renowned tuner of Ford vehicles.

By January 2020, the Autohub Group will begin the distribution of Shelby car parts and accessories, as well as the administration of aftermarket services. Ensuring top-notch service, the group will send technicians to the United States for extensive training, in time for the launch next year. Autohub Car Care Services, Head Allen Pascual, will serve as the General Manager for Shelby in the country.

“It is our distinct honor to be the exclusive distributor of Shelby in the country. As always, we will ensure that the Autohub Group will deliver top-notch service for our discerning clientele,” said Willy Tee Ten. “We are looking forward to the continued patronage of our loyal customers, as well as the support of our ever-enthusiastic friends from the media.”

Autohub Group President, Willy Tee Ten, aboard a Triumph motorcycle.


Tee Ten also revealed that Autohub will be the official distributor of Triumph Motorcycles in the Philippines. Sammy Montecastro will take the helm as the General Manager of the brand.

In production for more than a century already, Triumph bikes exude a classic and masculine flair that capture the hearts of adventure seekers, speed junkies, and discerning aficionados. Besides motorcycles, Triumph also offers a diverse range of lifestyle products, from biking accessories to apparel.

For the local launch, enthusiasts can look forward to adventure motorcycles (Tiger 800 & Tiger 1200), roadsters (Street Triple, Speed Triple, and Rocket 3), and modern classics (Bonneville T100, Bonneville T120, Thruxton, Street Twin, Street Scrambler, Speed Twin, Scrambler 1200, Bonneville Bobber, and Bonneville Speedmaster).

The Autohub Group is aiming to launch Triumph by late December 2019 or early January 2020. The first dealership will be established in Greenhills, and a second showroom will be built by October 2020 in Bonifacio Global City.

“We are committed to build a ‘Triumph World Black’ facility for our flagship showroom in Greenhills,” said Willy Tee Ten. “Not only will this help us meet market demand in Manila, but it will also be a great hub for the longtime fans of the brand. Indeed, we consider this a triumph for the Autohub Group— we began our negotiations with the brand in 2015 and patiently persevered.”

“We are delighted to partner with Autohub as our new distributor. Appointing a strong and professional distributor emphasizes our serious commitment to an increasingly important and growing Philippine market. We are looking forward to a long and prosperous relationship,” said Peter Huckin, Head of Export Sales at Triumph Motorcycles.

By Inigo S. Roces