By Madelaine B. Miraflor
Philippines-based firm Game Plan Marketing Solutions, Inc.(GPMSI) has forged a partnership with AD Nagata, one of the oldest advertising companies in Japan, in order to “shape the advertising media” in the country.
As part of the partnership, GP-Nagata, the partnership’s joint venture firm, shall provide consultancy services and technical support to GPMSI as it aggressively grows its out-of-home (OOH) advertising business.
AD Nagata, also known for its Corporate Social Responsibility (CSR) initiatives, will bring in these efforts to benefit Filipinos. This includes collaborating with government agencies and offices by providing well-kept and secured public spaces such as waiting sheds, toilets, smoking areas, tunnels, pedestrian under/overpasses.
In the Philippines, GPMSI has grown its reach since 2006 within the OOH advertising industry. It currently handles over 10,000 locations nationwide, with 75 local government unit (LGU) partners. GP is especially known for non-traditional, small format, out-of-the-box executions.
Meanwhile, AD Nagata specializes in OOH advertising, with a 30,000-strong list of clients and 35,000 advertising spaces in Japan, making it the biggest Asian OOH company. AD Nagata was established in Tsushima, Japan in 1963.
“We are excited to enter the Philippines, especially with its fast-emerging economy and vibrant consumer market,” said AD Nagata Chief Executive Officer Ichiro Nagata.
“We also know that in order for us to succeed, we needed an ally that already knew the local landscape. And this is why we partnered with GP,” he added.
Moving forward, GP-Nagata intends to provide unparalleled creative inputs, strategic support, and technical know-how to attain industry-leading execution quality of billboards, large and small format advertising, and further increase GPMSI’s dominance in public-market executions, as well as other community-based endeavors.