The power of short-form video was discussed at the TikTok SEA Creators and Content Marketing Conference in Singapore. Photo shows the panelists (from left) Ethan Liu, TikTok Global Marketing Senior Director; Rana Deepender, CEO Kantar China; Chito Jusi, Head of Media, Kantar Singapore; Jamie Wang, Associate Director Category Lead, Mindshare; and Karina Boenardi, Content Creator, TikTok Singapore.
TikTok has recently hosted its first Southeast Asian Creators and Content Marketing Conference at Marina Bay Sands, Singapore. The conference, titled reate, brought together around 300 creators and marketers from the Philippines and the rest of the region to connect and collaborate to unleash a vast array of creative possibilities with TikTok.
Providing valuable insights into how creators and marketers can leverage the platform to engage the highly sought-after demographic: Gen Z audiences, the conference featured a series of keynote sessions and a panel by regional TikTok representatives, brand marketers and creators to discuss the rise of short-form video content.
The in-depth st popular creator groups, Def-G. Southeast Asia’s digital natives are among the most active on mobile, spending an average of almost four hours across devices, according to latest studies. Across the Philippines and the rest of Southeast Asia, TikTok provides easy-to-use video capturing and editing tools directly from the smartphone, allowing the creation of a wide array of content that reflects the diversity of the region.
“We’re noticing a steady increase in the consumption of short-form video content in Philippines and across the region, especially among Gen Z, 98% of which own a smartphone. Through reate, we aim to arm both creators and marketers with the insights and the know-how needed to connect with these valuable audiences,” said Lionel Sim, Senior Director, Global Marketing - Business Solutions, TikTok Ads. “TikTok is thrilled with the turnout of this inaugural event and we look forward to continue being an innovative and exciting vehicle for brands to reach and connect with a wide and varied audience across Southeast Asia.”
Some of the most engaging content and campaigns created in Philippines this year include #metgalastyle with over 77 million views, #heyjulie with 10 million views and #thegitup with 56 million views. #createwithlovechallenge, TikTok’s campaign in partnership with Globe Telecom, garnered over 126 million views and coincided with the launch of exclusive and affordable data promos, enabling Pinoys to access TikTok and share their own videos for as low as P15 per day.
"With a thriving community of content creators and brands excited to foray into short-form video, we are delighted to be a part of the first Southeast Asia Creators and Content Marketing Conference," said John Castro, User and Content Operations Manager, TikTok Philippines. "We look forward to bringing to life the learnings from this conference as we launch more local partnerships and campaigns, making a significant investment towards the growth of the Philippines' creative economy."
TikTok is available in over 150 countries and regions in 75 languages, with a robust localization strategy to encourage users to create and interact with content relevant to local cultures and trends. Download the TikTok app via iOS or Google Play.