World class speakers to inspire retailers with new ideas on 26th NRCE

The 26th National Retail Conference and Stores Asia Expo (NRCE) -- the biggest retail event in the country where top retailers converge—will again bring in some of the world’s luminaries and experts in retail leadership and marketing on August 15-16, 2019 at the SMX Convention Center - Manila.
Two world class speakers will share their knowledge on leadership practice in the biggest retail group in the world and shed light on the neuroscience of successful retail marketing.

Technology evangelist Jesus Vega will serve as keynote speaker and will share best practices in people management and leadership. The Spain-based advisor and speaker has worked as managing director for Zara-Inditex, the biggest and fast-growing fashion retail group in the world.


During his time with Zara, Vega contributed to the clothing giant’s IPO and to the opening of thousands of new stores in various parts of the world. At Zara, he also helped launch new brands and formats including Oysho and Uterqüe.

Currently, he serves as a speaker for conferences in various parts of the world, sharing his insights and experiences on topics like Zara’s secrets to success, new way of entrepreneurship, and diversity in the company, among others. With over 50 speeches he gives every year, he is tagged as the most international speaker in Spain.

He is also the author of the book “The Sensual Company,” which talks about how companies like Zara and Google apply seduction as a business strategy for them to be desirable for investors, customers or employees.  The book is translated to nine languages and is published in more than 20 countries.

US-certified Neuro-Linguistic Programming (NLP) practitioner Ben Ampil will also grace this year’s NRCE who will discuss neuroscience of successful retail marketing.  NLP is a management tool widely used by Fortune 500 Companies and world-class celebrities and athletes.

The Filipino motivational speaker and seasoned executive has over 20 years experience in various cross-functional disciplines of General Management, Operations, Corporate Planning, Sales & Marketing, and Business Development.

The NRCE is an annual event organized by the Philippine Retailers Association (PRA), the recognized trade association of retailers and retail suppliers in the country.

Platinum sponsors for this year’s NRCE include PLDT Enterprise, Globe Business, and Wilcon Depot

NRCE 2019 Overall Chairman and Robinsons Land President Frederick D. Go said that NRCE is the PRA’s commitment to provide the industry with updated knowledge and insights to help them in their business.

“As an event of retailers, by retailers, and for the retailers, we have the capacity to curate topics that are relevant and up-to-date to guide our fellow retailers with the right tool amidst disruptions and changes we face in the industry,” Go emphasized.

NRCE is the biggest and the longest-running retail event in the country, organized by the Philippine Retailers Association.

Other sponsors and partners include Robinsons Malls, Unilab, and Penshoppe (Gold); Ayala Malls, CMG Retail, Inc (Bronze); The Philippine Star (Official Newspaper); Springtime Design Limited (Official Brand Consultants); iManila (Official Social Media Partner); Rich Graphix Brand, Heritage Multi-Office Products, Chatbot Ph (Expo Sponsors); WGSN Limited, Blogapalooza Inc. (Session Sponsors); The Manila Times, Innity Philippines, Crossover (Media Partners).