Kapuso remains frontrunner in ratings

Published November 9, 2018, 10:24 AM

by manilabulletin_admin

Jessica Soho
Jessica Soho

GMA Network still leads the ratings game, according to data from Nielsen TV Audience Measurement.

Last month (with Oct. 28 to 31 based on overnight data), GMA posted an average total day people audience share of 41.1 percent in the National Urban Television Audience Measurement (NUTAM). It won over nearest rival network, which managed to register 37.2 percent.

The Kapuso Network consistently reigned across all dayparts including the evening primetime block. In the morning block, GMA registered 39.9 percent people audience share. In the afternoon block, GMA tallied 41.7 percent people audience share. GMA further bested competition in the evening block with 41.3 percent people audience share.
The Kapuso Network dominated Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.

GMA posted an average total day people audience share of 46.9 percent in Urban Luzon. Similarly in Mega Manila (with official data from Oct. 1 to 27), the Network posted an average total day people audience share of 49.1 percent.

THE CAST of ‘Pepito Manaloto’
THE CAST of ‘Pepito Manaloto’

GMA also kept its advantage in NUTAM’s list of top-rating programs with “Kapuso Mo, Jessica Soho” still reigning as the most watched Kapuso program nationwide and followed by “Daddy’s Gurl,” starring Vic Sotto and Maine Mendoza.
Consistent ratings drivers for the month were “Pepito Manaloto,” “24 Oras,” “Studio 7,” “Onanay,” “Daig Kayo Ng Lola Ko,” “Magpakailanman,” “Victor Magtanggol,” “Amazing Earth,” “Inday Will Always Love You,” “24 Oras Weekend,” “Wowowin,” “Pamilya Roces,” “Eat Bulaga!,” “Imbestigador,” and “Asawa Ko Karibal Ko.”

Kapuso programs also took the lion’s share in the list of top programs in both Urban Luzon and Mega Manila, respectively taking 22 and 24 spots out of the top 30.