By Minerva Newman
CEBU CITY – The Ramon Aboitiz Foundation, Inc. – Eduardo J. Aboitiz Cancer Center (RAFI EJACC), in partnership with City Savings Bank and the Department of Education (DepEd) in Central Visayas, designed “Project Pink” specifically for public school teachers in Cebu Province for cancer awareness, and to raise their level of understanding on the prevention and early detection of breast cancer.
(Kevin Tristan Espiritu / MANILA BULLETIN FILE PHOTO)
According to CitySavings Reputation Management Head Paula Ruelan, Project Pink is one of the signature Corporate Social Responsibility (CSR) initiatives of CitySavings, in partnership with the Ramon Aboitiz Foundation, Inc. – Eduardo J. Aboitiz Cancer Center (RAFI – EJACC), for Cebu sessions.
“We also partner with local oncologists and breast cancer surgeons for other regions and areas in the Philippines, in coordination with the local Department of Education (DepEd) regional office, Ruelan said.
The program aims to educate and raise awareness on prevention and early detection of breast cancer. Project Pink is CitySavings’ way to initiate efforts to look after the welfare of the Filipino public-school teachers, Ruelan added.
“Our goal is to create and promote long term sustainable CSR initiatives to advance business and communities.
Through Project Pink, we hope our teachers will take better care of their health, since this is one of the most valuable investments they need to focus on to continue their noble profession,” Ruelan explained.
According to RAFI - EJACC Program Coordinator Ronald Delos Reyes they are presently monitoring more than 300 cancer patients’ beneficiaries and nearly 50 percent of them have breast cancer.