GMA Network makes history anew as the US-based National Association for Multi-Ethnicity in Communications (NAMIC) inducted GMA Pinoy TV, the network’s international channel, into the first-ever Excellence in Multicultural Marketing Awards (EMMA) Top 5 Wall of Distinction.
NAMIC Senior Manager Susan Waldman (left) with GMA International First Vice President and Head of Operations Joseph Francia
The lone Philippine network inductee was recognized for proving its “commitment to excellence in multicultural marketing for winning the most EMMAs year-after-year since 2013.” It is joined by an elite group of some of the biggest media companies such as HBO, Univision Communications, Comcast NBC Universal, and BET Networks.
EMMA Distinction
The network’s global arm GMA International (GMAI), which reaches Filipinos abroad via GMA Pinoy TV, GMA Life TV, and GMA News TV International, earned its first EMMA in 2006 and has earned a total of 33 EMMAs to date. Since its launch in 2005, GMA Pinoy TV has been consistently recognized by NAMIC for its noteworthy marketing tactics using various media outlets that have resulted in better engagement with the channel’s carriers and subscribers.
GMA International was also the lone Philippine nominee at the 2016 NAMIC Vision Awards as it earned a nod in the Lifestyle category for GMA Pinoy TV’s original documentary series “Home Away From Home” Battad episode. The said documentary series also earned a Silver Award along with three other entries in the 20th Communicator Awards.