Mercedes-Benz unveils $2-million AMG Cigarette Racing ‘superboat’

Published February 18, 2018, 12:00 AM

by manilabulletin_admin

By Bloomberg

On Thursday in Miami, Mercedes-AMG GmbH debuted its latest collaboration with Cigarette Racing, the 515 Project One.

The $2-million superboat has 3,100 total horsepower and can hit a top speed of 140 miles per hour. The look and color scheme of the boat is based on the Mercedes-AMG Project One hybrid supercar developed from Formula 1; it’s the fastest, most advanced boat Mercedes-AMG and Cigarette Racing Team LLC have produced in their 11-year partnership.

In past years, they have paired multiple cars with cigarette-style boats, which are long, narrow crafts made for speed. These include the SLS, the G-Wagen, the Vision GT Concept, and the GT S. The partnership works mainly to buoy each brand’s image and, for Cigarette Racing, as a research exercise to develop engineering for use in other boats.

Chief Executive Officer Skip Braver, in Cigarette Racing’s Miami factory.
Chief Executive Officer Skip Braver, in Cigarette Racing’s Miami factory.

Project 515 is faster and proportionally lighter than the preceding AMG-Cigarette boat, the Marauder, which was 1,300 pounds lighter than its own predecessor, even though the latest boat is bigger and has more seating. At 51.5 feet long and 9 feet, 6 inches wide, it weighs the same as the 50-foot Marauder but seats an additional passenger (six total) and offers 30 percent greater surface area. It’s more advanced than any of the nine previous AMG-paired boats Cigarette has produced, featuring a totally new deck and hull composition and different weight balance.

This is a far cry both from the cigarette boat’s predecessors: The original “rum-runner” boats used during Prohibition to outrun larger vessels and the 1960s-era “go-fast” boats designed for offshore racing (and drug smuggling) across the Caribbean to the United States. Rum-runner and go-fast boats were characterized by a deep V-shape,  20- to 50-foot hull length, and a renowned capacity for speed.

The bulkier Marauder, which cost $1.8 million, was considerably more volatile under high speeds. This one is far more stable, says Cigarette Racing Chief Executive Officer Skip Braver — the crucial thing when you’re battling six-foot waves on the open ocean. That’s why Braver bought the company in the first place: Anyone can make a boat go faster, but it takes real engineering prowess to make it stable.

In dry dock, the Project 515’s extreme deep-V shape is even more apparent. (Bloomberg)
In dry dock, the Project 515’s extreme deep-V shape is even more apparent. (Bloomberg)

“I was tired of getting the crap kicked out of me in other boats,” Braver tells Bloomberg this week at the Cigarette Racing factory 20 minutes outside Miami. He bought the 49-year-old company when it was facing bankruptcy in 2002 and has since developed it into a 68-person operation producing 40 hand-built boats a year.

Six of the special 515 Project One boats will be made in the first year. They’ll go on sale during the first public day of the Miami International Boat Show running Feb. 16-20.

“People think that our buyer is just a Saudi prince because of the cost of the boat, but the buyer here is the same as the guy who buys high-end cars,” Braver says. “They’re very concerned with fit and finish. They do have a lot of money. What they don’t have is time.”

While Mercedes won’t actually place an AMG engine in this boat, the vessel bears significant similarities with the Project One supercar: Carbon-fiber construction, massive power, and a set-back cabin with a long front end. Inside, six bolstered seats are covered in exposed-weave carbon fiber and Garmin computer systems. They blend with the exterior AMG-designed, matte black and silver paint and special badging that matches the Mercedes-AMG Project One.