How RHEA Generics is transforming Filipino healthcare with affordable medicines


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It is a reality that although the country enacted Republic Act 9502, otherwise known as the “Universally Accessible Cheaper and Quality Medicines Act of 2008,” barriers remain for Filipinos to access medicines. For many ordinary Filipino families, the purchase of medicines is the least priority. They would rather spend it somewhere else, plus the fact that prices of medicines continue to be prohibitive.

Without easy access to essential medicines, many patients in developing countries are often susceptible to a broad range of diseases that cause increasing cases of morbidity and mortality.  According to a study from the Philippine Statistics Authority (2023), the top causes of death in the previous year include heart diseases, cerebrovascular diseases, and neoplasms which can be treated and prevented if affordable and quality-assured medicines are available within reach.

Hence, the government continues to look for ways how to overcome the barriers and save more lives. Last year, the Department of Health (DOH) launched the Philippine Medicines Policy for 2022 to 2030. The aim of this policy is to strengthen the local generics industry so that more Filipinos may have better access to affordable and quality medicines and eventually help reduce Filipinos’ out-of-pocket expenses in terms of healthcare. Better yet, this means more Filipinos can now address their healthcare needs through affordable medicines.

It is in this situation where RHEA Generics, a trusted wholly Filipino-owned brand, continues to be at the forefront of giving Filipinos access to top-of-the-line yet inexpensive medicines. With its array of value-for-money medications, RHEA Generics was able to change the landscape of healthcare in the country where Filipinos can now buy affordable medicines without having to spend a lot of money—money that they can save for other purposes and needs.

Generic medicine brands with a global imprint

Taking part in the government’s endeavor of providing accessible and quality medicines to save more lives, RHEA Generics assures Filipinos of absolute and consistent quality products within reach.

RHEA Generics, which is committed to educating the public about how generic medicines are as effective and high quality as branded ones, ensures its products bear the imprint of trusted global brands. By partnering with international pharmaceutical partners with long-standing reputations and integrity, the brand assures customers of undeniable quality each time they buy RHEA Generics products.
RHEA Generics’ journey of building international partnerships with some of the top global brands started with Pfizer in 2014. It later expanded to include other reputable brands, including Viatris, Sanofi, GSK, Otsuka Merck, Fresenius Kabi, AstraZeneca, Lundbeck, OEP Philippines, and Boehringer Ingelheim.

To date, the range of pharmaceutical products offered by RHEA Generics continues to grow. It is a testament to the trust of its international partners in the mission of RHEA Generics to provide more Filipinos with world-class medicines at an affordable price point.

To make sure that its products have effectively covered most ailments Filipinos complain about, RHEA Generics offers quality-yet-economical medicines to help treat hypertension, diabetes, heart disease, asthma, respiratory infections, kidney infections, thyroid problems, pain management, and even depression and bipolar disorder.

“We value these strong multinational partnerships because, through them, RHEA Generics is able to provide many more Filipinos with the power to choose the medicines they need without having to worry about quality. They know that for every RHEA Generics product they buy, they know its value for money because ‘Iba ang RHEA Generics,” explains Mr. Neogin Evangelista, President and General Manager of PHILUSA Corporation.

Aside from securing a wide range of world-class products, RHEA Generics also makes sure that Filipinos will have access to these by making them exclusively available in more than 1,200 Mercury Drug stores nationwide. “Having wonderful and effective products is just one thing. What is equally important is that a product that is ‘Tunay na World-Class na Kalidad sa Abot-Kayang Halaga’ should be accessible whatever time or wherever our customers need them,” Ms. Maya Leander, Head of Marketing, PHILUSA Corporation, emphasized.

To know more about RHEA Generics and its quality and affordable products, visit the official RHEA Generics Facebook page, or go to https://philusa.com.ph.