PLDT Global expands partnership with top-up platform Ding

PLDT Global Corporation, the international retail arm of PLDT Inc., has expanded its partnership with leading international mobile top-up platform Ding to further bring relevant digital solutions and services to Filipinos overseas and their families in the Philippines.

“Our long-standing partnership with Ding supports our goal of bringing digital services closer to Filipinos living overseas and enabling them to provide for their families’ needs even from afar,” said PLDT Global President and CEO Albert V. Villa-Real.

He added that “this is closely aligned with our parent company PLDT’s much broader goal of delivering meaningful connections and experiences so that our customers can live a fuller life.”

Through and the Ding app, overseas Filipinos can purchase and send Smart and TNT prepaid load products to their family members in the Philippines, enabling them to connect to the Philippines’ leading mobile network. 

They can also buy gift cards from different Filipino brands, allowing these brands to reach a wider market in the United States, Kingdom of Saudi Arabia, Canada, among others.

At present, customers can purchase food gift cards on Ding’s platform or mobile app for one-time use and redeemable in select branches in the Philippines, as well as Lazada and Shopee vouchers. 

Through this partnership with PLDT Global, Filipinos can also have access to gift vouchers for mWell online doctor consultations and Cignal TV prepaid cards on Ding.

“Our partnership with PLDT Global marks a significant milestone in Ding’s mission to make it as easy as possible for Filipinos living abroad to send value home,” said Ding CEO Mark O’Donoghue. 

He noted that “by expanding our offerings from mobile load to include gift cards for popular Filipino and international brands, this collaboration enhances our customers' ability to support their families and friends from afar." 

“We are thrilled to deepen our partnership with PLDT Global and continue to innovate for the needs of Filipinos worldwide,” he also said.

In 2021, the Ding Global Prepaid Index reported that 83 percent of respondents in the Philippines use prepaid services. 

This preference even extends beyond mobile, with 51 percent showing that they use prepaid products for utilities, prepaid debit cards, or gift cards and vouchers.