Jollibee to open 2 more branches in California

The Jollibee Group continues to hit its aggressive global expansion targets in North America with more store openings scheduled in 2022.

In a statement, Jollibee said it is set to open its first branch in Downtown Los Angeles (DTLA) in the second quarter of this year.

It also plans to open a second location in West Covina, California, by the second semester of the year. West Covina is also home to the brand’s North American headquarters.

The DTLA location joins Jollibee’s two existing restaurants in the Metro Los Angeles area—3821 Beverly Blvd. (East Hollywood) and 2700 Colorado Blvd. (Eagle Rock)—and marks the brand’s 57th store in the U.S.

“Southern California has been and will continue to be a key growth area for the brand,” said Jollibee North America Business Group Head Maribeth Dela Cruz. California is also home to Jollibee’s first U.S. location, which opened in Daly City in 1998 and remains one of its best performing locations in the country.

Primely located at 729 West 7th Street in the heart of the city’s Financial District, the new Jollibee in DTLA is situated at the Corner 7th and Flower St. across the Bloc, a prominent shopping destination for residents, office workers, and visitors.

“We couldn’t wait a moment longer to open our doors in one of the world’s most dynamic and diverse metropolitan hubs that boasts such a strong sense of community among those who live and work in Downtown Los Angeles,” said Dela Cruz.

Jollibee’s new location adds an element of excitement and a sign of revitalization for an area that is actively recovering from the pandemic.

“We look forward to contributing to the vibrant food scene that exists here and serving our signature dishes to local residents and visitors from across the country and the globe, as tourism returns to the city in full force,” added Dela Cruz.