Panasonic AI-driven refrigerators, washers, and ACs showcase next-gen tech

Panasonic's intelligent home appliances dominate Reader's Digest Trusted Brands 2024


At a glance

  • Panasonic received the Gold Award in the Refrigerator, Washing Machine, Air Conditioner, and Vacuum Cleaner categories of the 2024 Reader's Digest Trusted Brands awards.

  • The brand has achieved similar recognition for multiple consecutive years, including 2021, 2022, and 2023.

  • Panasonic's appliances are known for advanced features like AI ECONAVI in refrigerators, AI Smart Wash in washing machines, nanoe X technology in air conditioners, and Floatlite Technology in vacuum cleaners.

  • The brand emphasizes energy efficiency, environmental responsibility, and user-centric design.

  • With over a century of innovation and more than 55 years in the Philippines, Panasonic continues to be a trusted brand for consumers, offering products readily available online.


Panasonic has been recognized as the Gold Award winner in the Refrigerator, Washing Machine, Air Conditioner, and Vacuum Cleaner categories of the Reader's Digest Trusted Brands for 2024. This prestigious award, which reflects consumer votes, marks Panasonic's continued streak, having won similar accolades in 2021, 2022, and 2023.

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Mr. Akihiro Yamaguchi, President and CEO or Panasonic Air Conditioning Philippines (PACPH) proudly accepts the prestigious gold plaque from Reader's Digest, honoring Panasonic's excellence in innovation and customer trust.

Panasonic's refrigerators have consistently earned the Reader's Digest Trusted Brands award. Mr. Satoshi Kono, Vice President and COO of Panasonic Philippines, emphasizes the brand's commitment to energy efficiency, environmental responsibility, and user-centric design. The refrigerators are equipped with features like AI ECONAVI, which intelligently adapts cooling based on household activity, Prime Fresh, which maintains the freshness of meats and fish at -3° Celsius, and Prime Freeze, a feature that rapidly freezes produce to preserve its nutritional value.

In the laundry category, Panasonic's washing machines stand out for their innovative features, such as AI Smart Wash, which optimizes wash cycles for efficiency, and Panasonic SmartApp+ integration, allowing users to customize wash programs and receive load notifications.

Panasonic's air conditioners, also winners of the award, showcase advanced nanoe X technology to inhibit pollutants and iAUTO-X to control humidity for optimal comfort. New models come with Wi-Fi connectivity and Panasonic Comfort Cloud App support.

The brand's cordless vacuum cleaner, a first-time winner this year, boasts Floatlite Technology for effortless maneuvering. The MC-SB53K model is particularly praised for its Tangle-Free Power Nozzle, which removes hair and pet fur efficiently.

With over a century of innovation and more than 55 years in the Philippines, Panasonic remains a trusted brand, recognized for its quality and durability. The latest Reader's Digest awards further reinforce Panasonic's dedication to customer-focused innovation and excellence across all its products. Consumers in the Philippines and beyond continue to trust Panasonic for their homes, and the brand's products are readily available through the Panasonic website, Lazada, and Shopee.