Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously under limited access, Meridian is now freely available to all marketers, offering a more modern and flexible approach to measuring marketing effectiveness and optimizing budget allocation.

Traditional MMMs often struggle to keep pace with today's complex and rapidly evolving consumer journeys. Meridian addresses this challenge by providing a highly customizable framework that allows marketers to tailor the model to their specific needs and data landscape. This empowers them to make more accurate, data-driven decisions when measuring performance across diverse marketing channels, both online and offline.

Meridian's open-source nature promotes community collaboration and continuous improvement. Marketers can leverage the collective expertise of the community to refine the model, contribute enhancements, and share best practices. This collaborative approach ensures Meridian remains at the forefront of marketing measurement.

Key Benefits of Meridian:

• Enhanced Customization: Tailor the model to your specific business needs, data sources, and marketing channels for more accurate and relevant insights.
• Improved Accuracy: Leverage advanced statistical techniques to gain a more precise understanding of marketing performance and ROI.
• Data-driven Decision Making: Make informed budget allocation decisions based on robust data analysis and predictive modeling.
• Open-source Flexibility: Benefit from the collaborative development and continuous improvement of the Meridian community.
• Cost-effective Solution: Access a powerful MMM framework without the licensing fees associated with proprietary solutions.

Connect with a Meridian Certified Partner today and discover how to unlock the full potential of modern MMMs, gain deeper insights into your marketing impact, and drive smarter marketing decisions.