Demand for content on social media is booming, leading to a rising need for better, lighter audio and video equipment for content creators. In response, Shure, the U.S. brand renowned for its wireless audio technology, has introduced its latest innovation: the MoveMic Microphone System.

"MoveMic stands out with its reliable, true broadcast-quality audio, packed in an ultra-lightweight design. It's a game-changer for content creators, videographers, and mobile journalists," emphasized Tia de Guzman, Marketing Manager of Audiophile Components, the Philippine distributor of Shure. "This is the smallest, best-sounding, dual-channel direct-to-phone wireless lavalier solution you can find, thanks to its custom acoustic design and proprietary wireless software that ensures professional audio quality even on the move."

The MoveMic system is not just about superior technology, it's about convenience and versatility. With its patented lavalier design and patent-pending wireless technology, it offers a reliable and flexible solution for users connecting directly to their phones or the MoveMic Receiver. The series includes both single—MoveMic One—and dual-channel—MoveMic Two—configurations, compatible with Shure's MOTIV and MOTIV video apps on iOS and Android. For universal compatibility, the standalone MoveMic Receiver and the bundled MoveMic Two Receiver Kit seamlessly integrate with cameras, computers, and third-party smartphone apps.

"MoveMic is not just about being small and lightweight, it's about being practical and durable," emphasized de Guzman. "We designed it to be almost invisible, weighing only 8.2 grams per microphone and measuring a compact 46mm x 22mm. It offers an unprecedented level of concealment and portability. With an IPX4 rating, MoveMic is engineered for real-world use, capable of withstanding spills, splashes, and the demands of recording outdoors."

Eduardo Valdes, Associate Vice President of Global Marketing and Product Management at Shure, highlighted MoveMic's suitability for on-the-go interviews, which have become popular among journalists, content creators, and TikTokers. "The rise in this style of content has created an ideal opportunity to introduce an incredibly discreet, extraordinary-sounding wireless lavalier microphone system like MoveMic. We've applied our expertise as leaders in professional wireless tools for performance, broadcast, and recording to create this super portable device. Creators will love that they can simultaneously send two audio channels directly to their phone while keeping mics hidden on camera."

Each MoveMic microphone offers up to eight hours of battery life, with two additional eight-hour charges provided by the charging case, enabling a full day of recording. USB-C connectivity ensures universal charging compatibility. Shure's proprietary wireless software and custom acoustic design allow for high-fidelity, broadcast-quality voice recordings with minimal background noise, which is ideal for hectic, on-the-go situations up to 100 feet from the receiver source.

Once paired, MoveMic One and Two automatically reconnect to the last-paired device when removed from the charging case and powered on, minimizing setup time between shots. Designed for use with the free MOTIV audio and video apps, the system allows users to configure audio settings and record or livestream content directly to Facebook and YouTube.

The MoveMic system and its components are now available at Audiophile Components branches nationwide.