How the Madlambayans are winning in the world of real estate
“The strength of a family, like the strength of an army, lies in its loyalty to each other,” said Mario Puzo. Running a family-owned business is a challenge. But the Madlambayan household shows everyone that no matter how tough it is, done right, the venture is very rewarding. Their journey in creating a thriving small and medium enterprise (SME) is worth following.
Haus Talk, a homegrown real estate company run by the Madlambayans of Pampanga, has been helping out a lot of families get their dream homes. Its dedication to providing quality services is one of the reasons Haus Talk has become a well-recognized real estate brand in its area.
Among its priorities is to build houses worth every peso for clients, in particular, the working class. Its mission is to design houses that exceed the buyer’s expectations, develop idle lands into some of the country’s finest locations, and create communities that would be a source of pride, especially for the first-time homebuyers.
Before their foray into real estate, the Madlambayans started with agriculture. Leveraging on their vast land in Pampanga, the family raised livestock and tried their hand in farming. They also established a pawnshop business. Haus Talk was initially in the sugar industry in the ’80s.
“Even at that time, our parents had that foresight—they were future-oriented and had the willingness and ability to adapt and plan ahead for market shocks and tumbles. These traits were necessary to protect and ensure the viability of our assets,” says Maria Rachel Madlambayan, director and president of Haus Talk.
With the decline of their sugar business and the passing of the patriarch, Jose Madlambayan, the family opted to transition to real estate. They sold and distributed their one-hectare property in Pampanga, marking the beginning of Haus Talk as a real estate company.
Haus Talk has since expanded outside of the Central Luzon province. An important second project was its 3.6-hectare development in Cavite, which catered to the underserved middle to low-income families who wanted to live in an affordable gated community. After that, it was in 1994 that Haus Talk was established on paper.
From then on, Haus Talk has spurred more residential developments including Eastview Homes 1 and 2 in Antipolo, Southview Homes 1 and 2 as well as South Hills in San Pedro Laguna, Eastview Homes Marikina, Tradition Square Maceda, Eastview Town Homes Marikina, Tradition Square, and Winn Residences in Metro Manila.
Its competitive strengths—namely strategic locations, a diversified portfolio, socially responsible and affordable developments, and their integrated operations led by an experienced management team—are what made the brand a big success.
Since the early ’90s, Terence Madlambayan, the eldest son who is currently the chair and vice president for business development, has led his siblings in navigating the ins and outs of their ventures. Each family member takes ownership of their roles across all functions, from operations to sales, marketing, business development, finance, purchasing, and construction.
Apart from Maria Rachel and Terence, the team is composed of Luis Pio Madlambayan as director and construction council (Bataan Project) head, Maria Leah Madlambayan as director and vice president of sales and marketing, Joselito Madlambayan as director and assistant vice president (AVP) of construction, Noemi Madlambayan as corporate secretary, Maria Agnes Siapno as chief finance officer, Gloria Judith Madlambayan as vice president of treasury, Rufino Albert Madlambayan as AVP of construction, and Edward Madlambayan as VP of construction. The ventures are led by their mother Pacita, Haus Talk chair emeritus.
‘We know how important it is for a family to have a place to call their own, and we want to be the ones to help our fellow Filipinos build and achieve their dreams.’
Guided by their late father’s business philosophy: “Aim high, but keep your feet close to the ground,” the Madlambayans are now among the top residential developers in their regions after being in the industry for 14 years.
“It’s a great privilege to be able to help steer this company, a legacy from our family, and make it an instrument, so that every Filipino is able to achieve the ultimate dream—to own a piece of land on which they can build a home of their own,” says Terence. “We will continue to be a conduit for that great Filipino dream as we begin to look at new land development investments and opportunities in the coming years.”
“In every development, we also want to present to our buyers’ properties that we ourselves would be proud of,” says Maria Leah. “As a family-run business, we know how important it is for a family to have a place to call their own, and we want to be the ones to help our fellow Filipinos build and achieve their dreams.”
Ongoing projects are horizontal developments in Brgy. San Roque (Eastview Homes 3 and Eastview Residences Premiere), Brgy Baguyo (Celestis 1 and 2) in Antipolo Sta. Rosa (Southview Homes) and San Pedro (Southview Homes Calendola) in Laguna. Also in the pipeline are more economic and mid-market housing projects in Antipolo and San Pedro Laguna, as well as Mariveles, Bataan, and Calasiao, Pangasinan.
Owning a house is a basic goal for many. When it comes to the feeling of being safe and secure, there is indeed no place like home. —Pam Rapal