Adapting to change
Published Aug 05, 2018 16:10 pm
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Updated Aug 05, 2018 16:10 pm
EXCLUSIVE:
The music business has changed dramatically with CD sales losing out to its lustre to in-demand streaming services.
6cyclemind (Photos by Kristianne Eugene Mayo/Manila Bulletin)
A major force in the music industry, Filipino band 6cyclemind goes with the trend. In an exclusive interview, band vocalist Tutti Caringal explained most local artists are now into releasing stand-alone singles made available on Spotify and iTunes, than entire albums of 10 to 12 songs.
“The internet right now is a great equalizer,” said bass guitarist Bob Cañamo. “People saw it as a threat before but today, it has become number one because everyone has access to it. We are now in that golden age when people are just like, ‘one like, one click.’”
As band member for 18 years now, Tutti agree it’s practical to put out one song at a time. He noticed that in albums, many of the songs get overlooked.
“Radio stations only play the most popular songs so the rest of the hits are somehow put to waste,” Tutti said. “We realize it’s better to just release one song, let it have its moment first, before you put out a new one.”
Above and beyond the “release strategy,” 6cyclemind reiterated that nothing beats a live performance.
Yes, people can watch videos of concerts now on social media, Tutti said, but he believes watching live gives true music lovers a different sense of fulfilment.
“The digital will just amplify the music industry but it cannot replace the whole concept of performing. We’re just lucky now that we have many tools and venues for Filipino artists,” Tutti said.
6cyclemind recently released their new single “No Rewind No Replay.” They celebrated their 18th year anniversary in the business last July 31 via concert at the ‘70s Bistro.
Completing 6cyclemind’s lineup are Rye Sarmiento on rhythm guitars, Herbert Hernandez on lead guitar, and Vic Aquino on drums.
Fun and optimism
Banda Ni Kleggy has a different approach to keeping their market.
According to vocalist Kleggy Abaya, they are all about optimism amid competition. Their songs have the right amount of edge and softness with lyrics easy to recall and melodies so fun to the ears.
As such, the band has coined a term for their kind of music: JolliPop.
Banda ni Kleggy
“Most Pinoys are all about finding happiness even in the most trying circumstance. That’s why we want our music to be light, in a way that it will impart hope and positivity. I think it’s our edge among other Filipino bands. That’s our game plan,” Kleggy said.
Banda Ni Kleggy is the group behind songs “Discolamon.” The track is about the “king of dancefloor” that is, he is the most suave dancer who meets and falls in love with the girl of his dreams on the dance floor but only to be broken hearted in the end when the girl eventually stops to show up at their regular dancing rendezvous.
Brother band
6cyclemind and Banda Ni Kleggy are both under Soupstar Entertainment.
And here’s trivia: Two of the band members of 6cyclemind also play for Banda Ni Kleggy. They are Rye (rhythm/lead guitars) and Bob (bass guitar).
Completing the lineup of Banda Ni Kleggy are Berns Cuevas (rhythm guitar) and Raffy Bonifacio (drums).
Rye and Bob said they didn’t have a hard time moving from one group to another as their management handles their schedule well.
Apart from the band, they have other jobs. Kleggy is a teacher, Berns is a painter, while Tutti is a councilor in Cabuyao, Laguna.
Asked how he adjusted from being a band vocalist to being a councilor, Tutti said, “It’s my second term now. I believe there’s no hard job if you really like and it’s all about time management. I’m in Cabuyao usually Sundays to Tuesdays and then on Mondays here in Manila for gigs,” he said.
6cyclemind (Photos by Kristianne Eugene Mayo/Manila Bulletin)
A major force in the music industry, Filipino band 6cyclemind goes with the trend. In an exclusive interview, band vocalist Tutti Caringal explained most local artists are now into releasing stand-alone singles made available on Spotify and iTunes, than entire albums of 10 to 12 songs.
“The internet right now is a great equalizer,” said bass guitarist Bob Cañamo. “People saw it as a threat before but today, it has become number one because everyone has access to it. We are now in that golden age when people are just like, ‘one like, one click.’”
As band member for 18 years now, Tutti agree it’s practical to put out one song at a time. He noticed that in albums, many of the songs get overlooked.
“Radio stations only play the most popular songs so the rest of the hits are somehow put to waste,” Tutti said. “We realize it’s better to just release one song, let it have its moment first, before you put out a new one.”
Above and beyond the “release strategy,” 6cyclemind reiterated that nothing beats a live performance.
Yes, people can watch videos of concerts now on social media, Tutti said, but he believes watching live gives true music lovers a different sense of fulfilment.
“The digital will just amplify the music industry but it cannot replace the whole concept of performing. We’re just lucky now that we have many tools and venues for Filipino artists,” Tutti said.
6cyclemind recently released their new single “No Rewind No Replay.” They celebrated their 18th year anniversary in the business last July 31 via concert at the ‘70s Bistro.
Completing 6cyclemind’s lineup are Rye Sarmiento on rhythm guitars, Herbert Hernandez on lead guitar, and Vic Aquino on drums.
Fun and optimism
Banda Ni Kleggy has a different approach to keeping their market.
According to vocalist Kleggy Abaya, they are all about optimism amid competition. Their songs have the right amount of edge and softness with lyrics easy to recall and melodies so fun to the ears.
As such, the band has coined a term for their kind of music: JolliPop.
Banda ni Kleggy
“Most Pinoys are all about finding happiness even in the most trying circumstance. That’s why we want our music to be light, in a way that it will impart hope and positivity. I think it’s our edge among other Filipino bands. That’s our game plan,” Kleggy said.
Banda Ni Kleggy is the group behind songs “Discolamon.” The track is about the “king of dancefloor” that is, he is the most suave dancer who meets and falls in love with the girl of his dreams on the dance floor but only to be broken hearted in the end when the girl eventually stops to show up at their regular dancing rendezvous.
Brother band
6cyclemind and Banda Ni Kleggy are both under Soupstar Entertainment.
And here’s trivia: Two of the band members of 6cyclemind also play for Banda Ni Kleggy. They are Rye (rhythm/lead guitars) and Bob (bass guitar).
Completing the lineup of Banda Ni Kleggy are Berns Cuevas (rhythm guitar) and Raffy Bonifacio (drums).
Rye and Bob said they didn’t have a hard time moving from one group to another as their management handles their schedule well.
Apart from the band, they have other jobs. Kleggy is a teacher, Berns is a painter, while Tutti is a councilor in Cabuyao, Laguna.
Asked how he adjusted from being a band vocalist to being a councilor, Tutti said, “It’s my second term now. I believe there’s no hard job if you really like and it’s all about time management. I’m in Cabuyao usually Sundays to Tuesdays and then on Mondays here in Manila for gigs,” he said.