Company Profile of Manila Bulletin
Manila Bulletin Publishing Corporation (the “Company”) was incorporated in the Philippines on February 2, 1900. Its principal office is located at Manila Bulletin Bldg., Muralla corner Recoletos Sts., Intramuros, Manila. It is the first newspaper company in the Philippines to go public. As of date, it is the oldest newspaper published in the country and the second oldest English newspaper in the Far East. It started as a commercial newspaper, publishing advertisements of shipping companies.
It has maintained its leadership in the newspaper industry and in the publications of magazines with its advertisements, circulation and clientele. The broad sheet, Manila Bulletin, is published seven days a week; the Philippine Panorama, a Sunday Weekly Magazine; Style Weekend, a Friday Weekly Magazine; Travel Magazine, published every second and fourth Thursday of the month; Tempo, a daily English tabloid; Balita, a daily Filipino tabloid; monthly magazines, namely: Agriculture, to help boost food production and promote livelihood programs; Cruising for sports and travel; Sense and Style, an upscale magazine, covers various facets of lifestyle from its core content on homes and gardening to beauty and fashion, health and fitness, career, cooking and dining, travel, leisure and everything relevant to busy young urbanities; Animal Scene, which focuses on animals from pets to endangered species; and Sports Digest, for sports aficionados and healthy entertainment.
On July 1, 2005, the Company acquired from Liwayway Publishing, Inc., its Tagalog daily newspaper, Balita, and weekly vernacular magazines, Liwayway, Bisaya, Hilgaynon and Bannawag, including their trade names.
The Company is 54.18% owned by U.S. Automotive Co., Inc., which was also incorporated in the Philippines.
The Company’s Business Operations
The primary purpose for which the Manila Bulletin Publishing Corporation (the “Company”) is organized is to carry on the business of proprietors and publishers of newspapers, journals, magazines, periodicals, books, pamphlets, literary works of all kinds, and the business of proprietors and operators of the other means of mass communications.
In line with the aforesaid primary purpose, the principal aspects of the Company’s business operations cover advertising (which includes classified advertising and display advertising) and circulation.
For the year 2013, the Company’s advertising revenues accounted for 52.80% of the Company’s total revenues, while, revenues from circulation of the Company’s newspapers and magazines made up 44.21% of said total revenues.