Technology NEWS

A domain name is often the first thing people see about your business. It is your website’s unique address so that users can find your site effortlessly. With that, choosing the right one is crucial and requires careful consideration.

Building the right website is important to help drive success for online business growth. But sometimes, there are just too many online tools and solutions that are available and the choices can be overwhelming. GoDaddy shares 4 different ways to consider when creating or updating a business website.

With more digital space being taken up by entrepreneurs and creatives, it has also become increasingly challenging to cut through the online noise. Having a business website, once just enough to help a business stand out from the competition, needs to now become a business home on the internet with engaging and impactful web design features designed to capture and sustain the attention of a more active and discerning online audience. This moves engaging and impactful web design from a nice-to-have to a must-to-have for online businesses.

As a company that empowers everyday entrepreneurs, GoDaddy supports small business owners and entrepreneurs for them to be well-equipped to thrive online, especially given the current landscape. The company is particularly focused on empowering micro, small, and medium enterprises (MSMEs), as the global pandemic has significantly impacted this sector.

GoDaddy research reveals 1 in 3 Pinoy entrepreneurs are looking to expand their online presence. The availability and accessibility of digital tools have led to the growth of Small and Medium Businesses (SMBs) and have enabled Filipinos with full-time jobs to conduct online businesses on the side. This has led to the rise of ‘Side Hustlers’ or ‘Sidelines’ which are often undertaken by those who are retired or stay-at-home parents, becoming the country’s dominant SMB segment.

With the wave of change brought about by the pandemic, chances are, you dipped your toes into starting your own business, or you already have an existing enterprise that you’ve taken digital. With the Christmas season upon us, what kind of gifts should you give your now digipreneur self? GoDaddy, the brand empowering entrepreneurs worldwide, has a ready-made list for digital gift ideas that can help you (and your business) create and maintain a strong online presence.

At the height of the pandemic, Filipinos leaned on their creativity to power through economic losses, utilizing mainly online spaces. “Live selling” of various wares abound on social media platforms. Many discovered or revisited their passions outside of their 9-to-5 for seizing freelancing opportunities. All these in the hope of generating added income. 

While social media is a powerful tool in establishing a strong online presence, it’s also just one out of the many that you can implement in the digital space. As all roads lead to digital in business and beyond in today’s environment, it is crucial for you to learn and eventually, master other digital marketing tools at your disposal to help promote the online journey of your business.

Not even an extended lockdown can stop Filipinos from starting early on the holiday cheer. With Christmas-themed decorations and lights already popping up in homes and public spaces, it’s clear that Pinoys will find ways to keep traditions alive.

The past year saw businesses of all sizes shift to the online marketplace. And with the continued need to shelter in place due to the pandemic, digital-based transactions are expected to continue to rise in the future.

When it comes to the digital marketplace, it’s not enough for small businesses to only capture the attention of consumers, they need to connect them easily to a direct point of sale opportunity on their website. Channels like social media can get consumers to review products and services, yet for purchasing it can be helpful to drive them directly to the business’ own website and online store.

Website analytics can seem like they may only be for the tech-savvy experts, yet, you need to consider the information you can receive about your website. Things such as when customers log on, what they check out often, and which part of your website they spend more time as well as products they purchase often are just some of the things you can find out.

Small business owners around the world quickly pivoted online to help survive the economic effects of the global pandemic. According to GoDaddy’s 2020 Global Entrepreneurship Survey, 1 out of 3 Pinoy businesses were started due to the impacts of the pandemic, with 60% of those surveyed acknowledging how technology is essential to ensuring that their ventures can weather a crisis.

So you’ve created a business website to showcase the credibility of your business and establish your online presence. How do you pull in visitors?

More people have come to rely on online stores for their needs—from food and essentials to home improvement. While the shift of customers to online has made starting up a business more appealing to entrepreneurial Filipinos, ensuring sustainability and growth is another matter to consider.

COVID-19 has forever changed the way we do business. In 2020, it pushed businesses, artists, consumers, and more to adapt and fast-track their move to the digital space. With 43% of Filipino entrepreneurs looking into creating a website for their business, according to GoDaddy’s 2020 Global Entrepreneurship survey, the competition to be visible online for capturing and retaining customer attention has only gotten fiercer.

Four businesses – AO Innovations Tech, Loop Store PH, Mindoceo, and Staffz – will compete for P1 million cash prize plus the chance to turn their dream business into a reality on “Project GO,” the brand new reality series by GoDaddy.

GoDaddy Inc. announced new reality show “Project GO” for aspiring Filipino entrepreneurs to pitch their idea to Filipino business experts and compete for the chance to receive a million pesos in funding to help jumpstart their venture.