Xiaomi launches Xiaomi 13 Series in the Philippines with Leica-powered cameras


Xiaomi, in collaboration with Leica, has introduced its flagship models, Xiaomi 13 and Xiaomi 13 Pro, with Leica professional optical lenses, advanced software capabilities, and the latest Snapdragon 8 Gen 2 and Surge battery management system for powerful performance. The local launch event, held on March 1 at the Ayala Museum, saw Xiaomi Philippines executives announcing a discounted pre-order offer from March 3 to March 10, 2023, for the latest flagship phones, along with freebies and exclusive perks.

"We are thrilled to launch the Xiaomi 13 Series in the Philippines, co-engineered with Leica. This flagship smartphone features game-changing camera technology that will take mobile photography to new heights, empowering enthusiasts and professionals to capture the world in a new light. We can't wait for local Xiaomi fans to experience the power and innovation of the Xiaomi 13 Series," said Tomi Adrias, Xiaomi Philippines Marketing Head.

The Xiaomi 13 and Xiaomi 13 Pro feature the Master-Level photography system with Leica co-engineered cameras. The camera system's hardware and image quality to UI/UX design has been created in collaboration with Leica to deliver a pro-grade smartphone photography experience. Both models feature triple cameras equipped with Leica optical lenses.

The Xiaomi 13 Pro boasts a Leica Vario-Summicron camera system with focal lengths ranging from 14mm to 75mm, including a 23mm wide-angle primary camera with a 1-inch IMX989 sensor, a 75mm floating telephoto camera, and a 14mm ultra-wide-angle camera. The IMX989 sensor is the largest ever used in a smartphone, and the 75mm telephoto lens uses a floating lens design with DSLR-level internal focusing technology. The Xiaomi 13, on the other hand, has an optical zoom range of 0.6x to 3.2x and features a 75mm telephoto lens. Both devices offer detailed camera settings catering to both photography enthusiasts and professionals. The Master-Lens System offers optimal focal length and depth of field to capture flawless portraits. Users can choose between two photographic styles – Leica Authentic Look and Leica Vibrant Look – that maintain accuracy while giving moderate saturation. Xiaomi 13 Pro supports 10-Bit RAW DNG Camera and Color Profiles designed by Adobe, providing professionals greater flexibility in post-editing with Adobe Photoshop and Lightroom.

Xiaomi 13 and Xiaomi 13 Pro offer top-notch computational photography with Xiaomi Imaging Engine, fast photo capture, ProFocus for moving subjects, 4K Ultra Night Videos, and HyperOIS video stabilization for exceptional video quality.

The Xiaomi 13 and Xiaomi 13 Pro feature the Snapdragon® 8 Gen 2 mobile platform, boosting graphics by 42% and 49% and CPU by 37% and 47%, respectively, compared to the previous generation. Xiaomi's devices support Wi-Fi 7 with Qualcomm® FastConnectTM 7800, allowing lightning-fast speeds. Both devices offer excellent image optimization and manual adjustment of shooting parameters in pro mode.

The Xiaomi 13 and 13 Pro feature Surge battery management systems, with 4,500mAh and 4,820mAh batteries, respectively. The Xiaomi 13 supports 67W wired and 50W wireless turbocharging, while the Xiaomi 13 Pro charges 100% in 19 minutes with 120W HyperCharge.

Both Xiaomi 13 and Xiaomi 13 Pro have an all-new minimalistic design language highlighting their powerful technological capabilities. The Xiaomi 13 comes in Black, White, and Flora Green, with a 93.3% screen-to-body ratio and ultra-thin bezels. It provides an incredible viewing experience on its 6.36" FHD+ AMOLED display with E6 material for top-notch color accuracy and brightness while saving power.

On the other hand, Xiaomi 13 Pro flaunts a sleek 3D-curved ceramic body in Ceramic White and Black, perfect for a smooth transition into camera mode. Its 6.73" WQHD+ AMOLED display is a beauty with a 120Hz refresh rate and TrueColor accuracy, reaching 1,200 nits full-screen brightness and 1,900 nits peak brightness. Plus, Dolby Vision, HDR10+, HDR10, HLG, and Dolby Atmos support creating a fully immersive audiovisual experience.

Both devices offer IP68 dust and water resistance, ensuring optimal protection and peace of mind.

The Xiaomi 13 Pro and Xiaomi 13 offer premium services such as 3 Android updates, five years of security patches, six months of free Google One cloud storage of up to 2TB, YouTube Premium, and digital car key support for sharing with loved ones. Users can unlock, lock, and start their cars with ease.

Moreover, Xiaomi 13 Pro and Xiaomi 13 users get a free out-of-warranty repair within the first year of purchase. Xiaomi also provides International Warranty Service in 40+ markets for a better after-sales experience. Global warranty service is available for Xiaomi 13 Pro users who meet warranty conditions at any authorized service provider. For more details, visit mi.com.

The Xiaomi 13 (8+256GB) comes in Black, White, and Flora Green and is priced at Php 44,999 with Free Xiaomi Watch S1 Active (worth Php 8,999). Meanwhile, the Xiaomi 13 Pro (12+256GB) is available in Ceramic Black and Ceramic White at Php 59,999 with Free Xiaomi Watch S1 Active (worth Php 8,999).

Local Xiaomi fans who pre-order the Xiaomi 13 or Xiaomi 13 Pro from March 3 to 10 will also receive 2TB of free Google One cloud storage for six months. Installment payment is also available via Home Credit at 0% interest for up to 18 months.

Get ready to experience the Xiaomi 13 Series as it makes its way to Xiaomi Authorized Stores and partner retailers nationwide, as well as the official Xiaomi stores on Shopee, Lazada, and TikTok Shop. Visit Xiaomi's official page at https://www.mi.com/ph/ for the latest updates. Take this chance to capture life's precious moments with the Xiaomi 13 Series powered by Leica cameras!